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Strategy

Interested in a PPP Loan? You Need to Read This
Interested in a PPP Loan? You Need to Read This
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New information that clarifies questions about eligibility and loan forgiveness has bee...

How to Sell Conference Swag
How to Sell Conference Swag
Advantages

With many in-person events on hold, here’s how to pitch and sell merch for virtual ones.

Facilisgroup Opens New St. Louis Office

The company plans to host in-person traini...


How to Target Evolving Niche Markets

The pandemic has forced so many industries...


Q&A: Randy Chen on Beating COVID, Surviving 2020

The promo products executive talks about h...

Promo Case Study: $100K Gift Order for a Union
Promo Case Study: $100K Gift Order for a Union
Counselor

Despite the business challenges posed by COVID-19 in 2020, savvy promo products firms s...

Dennis Dion Named President of E.A. Dion
Dennis Dion Named President of E.A. Dion
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The 37-year industry veteran has also become the sole owner of the Massachusetts-based ...

5 Ideas for Targeting Booming Podcast Market
5 Ideas for Targeting Booming Podcast Market
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The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

In The News - January 2021
In The News - January 2021
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Fashion Biz USA (asi/53716) in Burnaby, BC, now offers 3-ply polypropylene face...

10 Markets to Target in 2021

There are sales to be had – you just have ...


Hit Promotes Top Executives

C.J. Schmidt is now President and CEO, and...


Storm Creek Donates More than $50K to Charity in Q4

Recipients included the American Cancer So...

#PromoOn: Reflections on Promo’s 2020

Executive Editor Christopher Ruvo reflects...


Proforma Donates Essential Supplies to Cleveland Charity

The drive benefited at-risk infants and ch...


Q&A: Preparing For an Uncertain Tomorrow

Frances Zelazny is the chief marketing off...

ASICentral’s Top 10 Most-Viewed Articles of 2020
ASICentral’s Top 10 Most-Viewed Articles of 2020
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These are the stories, podcasts and videos that resonated most with readers. Plus: ASI’...

In-Store Retail Slows as E-Commerce Gains Momentum
In-Store Retail Slows as E-Commerce Gains Momentum
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Shopping habits forged during the pandemic will have an impact on the promo products in...

Hong Kong Gift Fair Rescheduled
Hong Kong Gift Fair Rescheduled
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The event will now occur in a hybrid virtual/physical format, with the digital event ha...

Feds Stop Alleged $16M PPE Fraud
Feds Stop Alleged $16M PPE Fraud
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An Arizona businessman faces charges in connection with the scheme, which revolved arou...

Meet the Team: Interview With Randy Hales, New CEO of Next Level Apparel
Meet the Team: Interview With Randy Hales, New CEO of Next Level Apparel
Web Exclusive

Next Level Apparel is thrilled to announce that Randy Hales has joined the company...

Penn Emblem Partners With James Emmett & Company
Penn Emblem Partners With James Emmett & Company
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James Emmett & Company helps companies recruit, hire, train and retain employees with d...