Strategy

Four Seasons Landscaping Touts 'Lawn and Order' Merch

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The Philadelphia small business that went viral after becoming the site of a Trump camp...

Manufacturers Contend With N95 Mask Shortages

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A surge in COVID cases has left 3M and others struggling to keep up with PPE demand. Pr...

Covering Up: The New Normal

Tips and tricks on how to communicate face...

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Case Study: Inspiring Activism Through Branded Merch

The women behind the popular “VOTE” masks ...

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Promo Distributors Should Target Cannabis Market

Election Day ballot measures brought diffe...

Under Armour to Cut Ties With Over 2,000 Stores

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The sportswear manufacturer will continue to work with promo firms.

New AI Tool Instantly Generates Brand Logos

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The free offering comes from U.K.-based Zyro. It could be a potential tool – and someth...

Traditional Promo Rises in October ESP Searches

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The demand for PPE is shrinking as the industry rebounds from the COVID-19 pandemic.

Make The Switch To Made In The USA: What To Look For In Your Supplier

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Due to complications caused by the COVID-19 pandemic, many distributors are making...

Republic Promos Recognized for Fast Growth

The women-run distributor was named to the...

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Trump Outspends Biden on Campaign Merch

Still, when it came to total campaign spen...

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In The News - November 2020

BIC Graphic North America (asi/40480)...

Altitude Group Grows Revenue by 188%

The parent company of AIM Smarter announce...

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Face Masks Could Soon Get Certification Labels

ASTM International, which sets standards f...

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Social Media Marketing Trends for 2021

A new report from Talkwalker and Hubspot p...

End-Buyers Opt for Calming Colors in 2020

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Suppliers are meeting demand with blues, greens and updated neutrals.

How to Earn Bigger Profits by Selling More Expensive Items

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Wouldn't it be nice if there was one surefire way to increase your revenue on every...

Women in Promo - Interview With AIM Smarter CEO Nikki Stella

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The ninth annual State of Women-Owned Businesses Report found that 42% of all...

'Tis the Season: 5 End-of-Year Promotional Printing Opportunities

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While it might be hard to believe, 2020 is indeed coming to a close and the holidays...

Echo Valley Meats Joins Promo Industry

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The Bartonville, IL-based supplier made a deal with Mark Cuban on Shark Tank in 2015.

The Official Work-From-Home Survival Guide

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Of all the buzzwords to come from 2020, "work from home" is one to know. With...