Strategy

Delta Apparel, HanesBrands Report Earnings

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PPE was pivotal to HanesBrands’ full-year 2020 sales performance, though the company no...

Is the promo industry's unused PTO leading to burnout?

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Vacation plans are out the window and PTO is going unused during the pandemic. Are prom...

Authorities Bust ‘Worst of the Worst’ Mask Fraud

News of the massive counterfeit N95 operat...

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AIM Smarter, Parent Company Increase Half-Year Sales

AIM Smarter’s U.S. market performance was ...

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Plastic Bag Bans Pick Up Again

The prohibitions could help promo distribu...

SwagCycle Marks First Year With ‘Green’ Milestones

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The repurposing/recycling initiative gives a second life to unwanted promotional produc...

A Comprehensive Guide to Neck Gaiters

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The gaiter is so much more than a face covering to protect against a virus. Increase yo...

It Could Be Time to Raise Your Prices

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It’s a good idea for decorated-apparel sellers to increase prices annually. Here’s how ...

Facilisgroup Distributors Increase Sales 8%

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The average annual rise in 2020 beat the promo industry average, which saw distributors...

Will ‘Double-Masking’ Impact Promo Sales?

Some promotional products pros believe inc...

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Strategies for Virtual Event Items

They’re proving to be big business for thi...

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Pens, Mugs Lead January ESP Searches

There’s still strong demand for PPE, though.

Tips for Standing Out to Job Seekers

Looking for the right candidate while many...

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TikTok to Grow E-Commerce Opportunities

The social media app is planning to add li...

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ASI Digital Expo: A Look at Industry Trends, Tips

The two-day virtual event featured product...

Brady Tops NFL Merch Sales Rankings

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The seven-time Super Bowl winner is the current reigning Super Bowl MVP.

ASI Digital Expo: Joe’s Picks of Top Products

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Product editor Joe Haley features his favorite finds from the virtual trade show.

Under Armour Ending Licensing Deal With NFL

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The reported move is part of ongoing cost-cutting measures by the sportswear brand.

Proforma Sets Record For New ‘Million Dollar’ Club Members

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Owner/affiliates of the Top 40 firm achieved the feat despite the challenges of the pan...

Promo Suppliers Intensify Sustainability Efforts

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From a nationwide solar setup to making products from earth-friendlier components, top ...

Minnesota Made: Why U.S.-Based Suppliers Matter for 2021

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In the wake of 2020, we're now seeing a massive shift from overseas suppliers to...