Strategy

Podcast: Good/Better/Best – Interview With Rande Marin

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When it comes to promo sales (or really, sales in general), few methods are...

Amazon Launches Custom T-Shirt Service

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Users can have tees, with personalized tags, created to their precise measurements.

Gagnon Levesque Welcomes Marc Giroux

He’s now vice president and general manage...

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7 Ways to Boost Your Promo Business in Q1

In normal years, Q1 in the promo marketpla...

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AIM Smarter Forms Diversity Council

The distributor network is also planning a...

Feds Seize Counterfeit 3M Masks

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The latest seizure of bogus products by federal officers occurred in Cincinnati.

CDC Stickers, Buttons Raise Vaccination Awareness

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The United States began vaccinating healthcare workers against COVID-19 on Monday, Dec....

Promo Apparel Trends for 2021

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Vibrant colors and elevated basics are among the looks that will rule the new year.

Opposites Attract in Pantone Colors of the Year

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For 2021, the color institute chose Ultimate Gray and the vibrant yellow Illuminating, ...

PPPC’s WEE Hosts Virtual Holiday Cocktail Hour

Attendees enjoyed drinks and much-needed c...

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Feds Seize $600,000 in Fake N95 Masks

3M, parent company of Top 40 supplier 3M/P...

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How to Create a Successful Hashtag Campaign

Smart social media marketing can send a br...

Motivate Remote Workers With Great Promo

While remote work has been steadily...

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IKEA Discontinues Famed Print Catalog

After seven decades, the Swedish furniture...

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Fauci: COVID Could be Under Control Next Year

Vaccine doses could potentially be availab...

How to Fire a Client

Advantages

The day has finally come. Here’s how to handle it with aplomb.

3 Ways to Increase Sales With Takeout and Delivery

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Takeout and delivery of craft beer, mixed drinks and other beverages are a great way...

Face Masks Lead November ESP Searches

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However, traditional promo continues to rebound.

California Starts Strictest COVID Regulations Yet

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The new orders put firm limits on gatherings and business operations.

Better Together: 4 Reasons Community Is Crucial for Distributor Success

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One positive outcome of this turbulent year is the importance and power of...

Facebook Buys Kustomer for $1B

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The acquisition continues the social media juggernaut’s push to help companies use its ...