Strategy

2021 Decoration Trends: What’s Changed & What You Need to Know

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It would be an understatement to say that a lot has changed in our industry since...

Delta Apparel, HanesBrands Report Earnings

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PPE was pivotal to HanesBrands’ full-year 2020 sales performance, though the company no...

Is the promo industry's unused PTO leading to burnout?

Vacation plans are out the window and PTO ...

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Authorities Bust ‘Worst of the Worst’ Mask Fraud

News of the massive counterfeit N95 operat...

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AIM Smarter, Parent Company Increase Half-Year Sales

AIM Smarter’s U.S. market performance was ...

Plastic Bag Bans Pick Up Again

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The prohibitions could help promo distributors struggling during the pandemic.

SwagCycle Marks First Year With ‘Green’ Milestones

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The repurposing/recycling initiative gives a second life to unwanted promotional produc...

A Comprehensive Guide to Neck Gaiters

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The gaiter is so much more than a face covering to protect against a virus. Increase yo...

It Could Be Time to Raise Your Prices

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It’s a good idea for decorated-apparel sellers to increase prices annually. Here’s how ...

Facilisgroup Distributors Increase Sales 8%

The average annual rise in 2020 beat the p...

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Will ‘Double-Masking’ Impact Promo Sales?

Some promotional products pros believe inc...

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Strategies for Virtual Event Items

They’re proving to be big business for thi...

Pens, Mugs Lead January ESP Searches

There’s still strong demand for PPE, though.

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Tips for Standing Out to Job Seekers

Looking for the right candidate while many...

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TikTok to Grow E-Commerce Opportunities

The social media app is planning to add li...

ASI Digital Expo: A Look at Industry Trends, Tips

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The two-day virtual event featured products, strategies and networking opportunities.

Brady Tops NFL Merch Sales Rankings

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The seven-time Super Bowl winner is the current reigning Super Bowl MVP.

ASI Digital Expo: Joe’s Picks of Top Products

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Product editor Joe Haley features his favorite finds from the virtual trade show.

Under Armour Ending Licensing Deal With NFL

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The reported move is part of ongoing cost-cutting measures by the sportswear brand.

Proforma Sets Record For New ‘Million Dollar’ Club Members

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Owner/affiliates of the Top 40 firm achieved the feat despite the challenges of the pan...

Promo Suppliers Intensify Sustainability Efforts

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From a nationwide solar setup to making products from earth-friendlier components, top ...