Strategy

6 Digital Marketing Ideas for Shoestring Budgets

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Consider these strategies to increase your brand reach online.

Life After COVID: Promo's Road to Recovery

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ASICentral’s latest coverage on the impact of COVID-19 and the strategies to help distr...

Feds Seize $350,000 of Fake N95 Masks in Texas

Through the first three months of 2021, U....

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5 Businesses That Need to Buy Privacy Promos Now

With workforces going remote and...

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FedEx Becomes A Promo Products Distributor

The shipping giant’s FedEx Office subsidia...

Cimpress Shares Preliminary Q3 Results

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Sales were down, and the company had an eight-figure operating loss, but there were pos...

Geiger Wins Gold For Its Green Efforts

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The Top 40 promo distributor has also joined the United Nations Global Compact.

Promotions Planner: Get Out There

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Start presenting ideas to clients for projects based on July events.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos

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Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Hullinger Departs for BELLA+CANVAS; alphabroder Names Pantano CEO

Norm Hullinger had been CEO of alphabroder...

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Patagonia Misses the Forest for the Trees

The apparel company is banning added logos...

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PRO Act’s Future Is Foggy But It’s Still in Play

Promo leaders fear the legislation could h...

Celebrity-Studded Virtual Experiences in Demand

Apps like Cameo and Looped allow you to co...

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Facilisgroup Partners With LiV2

The move marries LiV2’s educational platfo...

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SanMar Recognized as a U.S. Best-Managed Company

Sponsored by Deloitte Private and The Wall...

Commonsku Hits $1 Billion in Network Volume

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The milestone comes a decade since the company’s founding.

Plan Out Your Sales Goals

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This distributor shares her tips for establishing and tracking sales goals for a greate...

Pens Lead March ESP Searches

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Demand for PPE has fallen a year after the COVID-19 outbreak began.

The Bright Side: A New Brand of Positivity During COVID

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Industry veteran Maria Brady, owner of Marakae Marketing, has launched a new website wi...

3M Sues Florida Firm, Alleges N95 Fraud

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3M, which makes N95 respirator masks, is the parent company of Top 40 supplier 3M/Promo...

The State of the Supply Chain

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Delayed deliveries, skyrocketing shipping costs and lack of inventory are plaguing the ...