Strategy

Target the Adult Beverage Market

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With more people consuming alcohol at home, companies have been compelled to shift how ...

Fitness Boom Brings Promo Opportunities

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The pandemic has prompted people to put their health first.

Larger EIDL Loans Coming For Small Businesses

The SBA is more than tripling the loan lim...

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MiPPA Hosts Midwest Leadership Conference

The virtual two-day event featured industr...

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Supply Chain Headaches Persist For Promo

There’s been some improvement, but endemic...

After Tragedy, Competitors Become Partners

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After a fire damaged a 100-year-old awards shop, two New Jersey rivals came together to...

Lori Bauer Joins iPROMOTEu

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The promo products veteran, long with Koozie Group (formerly BIC Graphic), will be Seni...

USPS Plan Has Positives, Negatives For Promo

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Price increases and slower delivery on some mail are likely, but enhanced package servi...

Top Your Hat Game With These Trends

Counselor

Versatile and stylish, caps serve any promotional purpose.

Georgia Distributor Gives Out 7,000 COVID Vaccine Tees

Uniforms of America offered free shirts to...

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‘Moment Merch’ Supports Efforts Against Anti-Asian Hate

Recent incidents have put the spotlight on...

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Proforma Owners Nominated for Inc. 5000

The Inc. 5000 is a ranking of companies by...

Experts Share Business Tips at Shirt Lab Summit

The virtual event featured more than 30 sp...

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Health Canada Warns of Counterfeit N95 Masks

Word on the knockoffs comes as Canada face...

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Travel, Hospitality Starting to Rebound

Promotional products distributors say that...

Leggings, Activewear Still Hot in 2021

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Many consumers are willing to spend more on high-end athleisure pieces – a trend that’s...

Infographic: 5 Ways COVID Has Changed Hiring

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Rethink the way you go about identifying the best potential employees.

Biden Could Soon Press Tax Increase Agenda

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The potential tax increases could impact business’ bottom lines and reduce workers’ tak...

Promo Insanity: The Case for Jackets & Sweatshirts

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They’ve become our comforting (and, thankfully, quietest) co-workers this year.

American Solutions for Business Honors Vendor Partners

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The Top 40 distributor gave out nearly 40 awards during a virtual ceremony.

Amazon Expands ‘Gamified’ Workplace Program

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Merch figures into the effort, and that’s not the only relevant takeaway for promo.