Strategy

4 Traits Promo Is Looking for in Job Candidates

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The pandemic has shifted priorities for many hiring managers who say they’re looking fo...

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

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The pizza chain launched a summer reading program with a vintage T-shirt tie in.

4imprint Says Orders Are Rising

Promo’s largest distributor reports that b...

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Make the Most of Virtual Shows

Whether you’re a supplier or distributor, ...

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Powertex Group Launches Custom Hat-Building Site

PTX Hats lets users design their own custo...

New ‘Tool’ Helps Identify Forced Labor in Supply Chains

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The offering, which comes from Sedex, may interest sourcing pros in the promo industry.

Smart Source Acquires Superior Business Solutions

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Promo distributor Smart Source says the move will help grow sales in the Midwest.

Obituary: Spencer Silver, 3M

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Silver invented the adhesive that made Post-it Notes possible.

AIA Launches ‘On the Road Again’

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Company leaders are hosting in-person, small-group meetings with the Top 40 firm’s affi...

How to Tee Up for More Orders With Golf Apparel

Welcome to the golf renaissance.  While...

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Case Studies: How to Increase Sales With Web Stores

E-commerce is on the rise, and the...

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Eagle Promotions Awarded Minority Supplier of the Year

Mario Stadtlander, co-owner of the Las Veg...

Under Armour Battles Class-Action Suit

Allegations include that Executive Chairma...

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Sales Rise But It’s a Net Loss for HanesBrands

That’s a snapshot of the apparel maker’s p...

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Gemline Expands Sales Leadership Team

The Top 40 supplier has announced three ke...

Facilisgroup Hosts Second ‘Top Executive’ Event

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Industry leaders shared wisdom gained from trials and tribulations.

TikTok Looks To Add In-App Ecommerce

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That could be a boon for the promo industry and creators who want to sell branded merch...

Economist Predicts Bright Future For Promo

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Alan Beaulieu offered the assessment – and other insights – in a webinar hosted by Geml...

Ransomware Attacks on the Rise

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Promo products firms need to be on alert to avoid business-crippling attacks.

Promo Talk: Hal Redlus, Brown & Bigelow

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The promo veteran offers his take on the industry.

Pens Lead April ESP Searches

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Face masks are the only PPE item still in the top 10, as “normalcy” returns to the prom...