Strategy

Promotions Planner: Get Out There

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Start presenting ideas to clients for projects based on July events.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos

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Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Hullinger Departs for BELLA+CANVAS; alphabroder Names Pantano CEO

Norm Hullinger had been CEO of alphabroder...

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Patagonia Misses the Forest for the Trees

The apparel company is banning added logos...

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PRO Act’s Future Is Foggy But It’s Still in Play

Promo leaders fear the legislation could h...

Celebrity-Studded Virtual Experiences in Demand

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Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Facilisgroup Partners With LiV2

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The move marries LiV2’s educational platform with Facilisgroup technology for added acc...

SanMar Recognized as a U.S. Best-Managed Company

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Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outst...

Commonsku Hits $1 Billion in Network Volume

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The milestone comes a decade since the company’s founding.

Plan Out Your Sales Goals

This distributor shares her tips for estab...

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Pens Lead March ESP Searches

Demand for PPE has fallen a year after the...

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The Bright Side: A New Brand of Positivity During COVID

Industry veteran Maria Brady, owner of Mar...

3M Sues Florida Firm, Alleges N95 Fraud

3M, which makes N95 respirator masks, is t...

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The State of the Supply Chain

Delayed deliveries, skyrocketing shipping ...

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Invasion of the ‘Homepreneurs’

Thanks to the pandemic-influenced crafting...

Fluid Branding Acquires Reflex Marketing

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The deal involves two of the U.K.’s top distributorships.

Creative Thank-You Gifts for Healthcare Workers

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Spa kits, food gifts and digital rewards are all winning ways to show appreciation for ...

Good, Better, Best: Make the Sale With Next Level Apparel

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Next Level Apparel knows that all of your clients are unique. Your sales...

Get to Know Next Level Apparel’s Signature Fabrics

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Next Level Apparel didn't become a promo apparel superstar for their styles alone. As...

Next Level Apparel Printer Series Featuring Stoked on Printing

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What first began as a quest for better band tees has now grown into a booming custom...

Proforma Hosts Virtual ‘Elevate’ Event

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The Top 40 distributor attracted more than 800 attendees.