Strategy

BDA Promotes Wilkerson to Executive Role

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Jon Wilkerson has been with the Top 40 firm for 23 years and built strong relationships...

Tie-Dye, Oversized Apparel Popular on Campus

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As colleges and universities return in full capacity, the promo industry is seeing a bo...

Chocolate Inn/Lanco Announces Rebrand

The company’s product lines will be combin...

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United Franchise Group Hosts World Expo

Tim Andrews, president and CEO of ASI, del...

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How to Handle a Ransomware Attack in Progress

Mike Pfeiffer of American Solutions for Bu...

Foster Connection With Virtual Colleagues

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For those continuing to work remotely, here’s how to keep – and even strengthen – bonds...

Promo Talk: Dan Ahern, Fog City Marketing

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The senior manager of client services gets candid in this Q&A.

Create Memorable Mo-Mints: 5 Branding Benefits of Custom-Wrapped Candy

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Businesses are finally back open and consumers are ready to return to their normal...

Promo in the Wild Returns for Second Summer

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The award-winning social media campaign highlights just how frequently people use promo...

5 Reasons to Switch to a New Distributor Organization

Distributor networks can be extremely...

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New Equipment, Software for Apparel Decorators

A compact dye sublimation printer and cust...

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Canadiens Stanley Cup Merch Abounds

The Habs are back in the finals for the fi...

FedEx Cuts Off Some Customers, Imposes Fees

The multinational delivery services compan...

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Diversify Your Products & Double Your Revenue Streams in 4 Easy Steps

If you sell only traditional promo and...

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Gildan Joins US Cotton Trust Protocol

The move is part of the Top 40 promo suppl...

Port Backlog in China Could Take Weeks to Clear

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That could exacerbate issues like inventory shortfalls and rising product prices in the...

Philadelphia to Begin Plastic Bag Ban

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Prohibitions on single-use plastic products like bags could help promo distributors sel...

For Promo in Canada, It’s Eyes Forward

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After 15 long months of heavy virus restrictions, the Great White North is finally seei...

Top 40 Distributors Discuss Promo’s Future

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Tim Andrews, president and CEO of ASI, hosted the panel.

Q&A: Promo Supplier Launches Identification App

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The ReturnMe app helps people find their lost mobile devices.

Camping, Outdoor Activities Trend This Summer

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There are plenty of opportunities for promo as the travel industry rebounds.