Strategy

The Yelp Effect: Pleasing the Empowered Customer

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Terry Watson of Easify Inc. shared customer satisfaction tips at ASI Chicago.

UVA to Phase Out Single-Use Plastics

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It could be an opportunity for promo firms to offer alternatives.

Pens Lead June ESP Searches

Demand for traditional promotional product...

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Infographic: 5 Ways to Reinvent Your Business

Staying agile is the key to keep your comp...

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LiveXLive Partners With Merchbar

It’s a significant new partnership in the ...

Facilisgroup Names New SVP of Sales & Marketing

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Industry veteran Scott Anderson has been promoted from director of professional develop...

Q&A: Rethink Your Digital Marketing Strategy

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It’s more important than ever, especially in the wake of COVID.

Biden Order to Combat ‘Anticompetitive’ Ocean Shipping, Rail Lines

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The executive order may have some longer-term benefits for promo, but immediate relief ...

Colorado Outlaws Plastic Bags

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The move could create opportunity for promo distributors.

Trend Spotter: Glow-in-the-Dark Prints

The look is featured in a new collab betwe...

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Tropical Storm Elsa Updates

Tropical Storm Elsa is gaining strength...

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Fossa Apparel Partners With PowerStick.com

Distributors can mix and match products fr...

Milwaukee Embraces ESPN’s ‘Terrible City’ Insult With Branded Shirt

The Bucks are in the NBA Finals – an unexc...

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Hackers Demand $70 Million to End Cyberattack

Up to 1,500 businesses may have been compr...

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Canadian Consumer, Business Sentiment Soars

It’s a good sign for promo products profes...

Jose Gomez Becomes President of Edwards Garment

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Gomez is taking over the role at the Top 40 supplier as Gary Schultz transitions to ret...

BAMKO Names New President

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Jake Himelstein rises to the role as former president Philip Koosed elevates to a C-Sui...

Survey: Workers Question Return-to-Office

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The study showed that nearly half of workers don’t quite see the need to return to an o...

Stackable Sensations Embraces In-Person Interaction

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The New Jersey-based distributor built five interactive showrooms just days before the ...

BDA Promotes Wilkerson to Executive Role

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Jon Wilkerson has been with the Top 40 firm for 23 years and built strong relationships...

Tie-Dye, Oversized Apparel Popular on Campus

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As colleges and universities return in full capacity, the promo industry is seeing a bo...