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Strategy

Unofficial Cleveland Guardians Merch Hits the Market
Unofficial Cleveland Guardians Merch Hits the Market
Promogram

Branded merchandise referencing the MLB team’s name change from the Indians to the Guar...

Promo’s PPE Orders Could Rise Again
Promo’s PPE Orders Could Rise Again
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The uptick is looking likelier now that the CDC is poised to recommend indoor mask mand...

Q&A: Sustainable Wristbands Build Following

Jason Kuipers, founder of ZOX, describes h...


Decryption Key Obtained in Massive Cyberattack

The assault, launched by a criminal gang o...


New Equipment, Supplies for Apparel Decorators

Explore technology advancements from indus...

Spector & Co. Welcomes Kippie Helzel, Bruce Curry
Spector & Co. Welcomes Kippie Helzel, Bruce Curry
Promogram Canada

The industry veterans join the company’s growing account management team for North Amer...

Goldstar Announces Key Promotions
Goldstar Announces Key Promotions
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The writing instruments manufacturer is focused on expanding its global operations.

Make the Sale: Sustainable Activewear
Make the Sale: Sustainable Activewear
Web Exclusive

Consumers care about how their clothing is made. While in the past sustainability or...

The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded
The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded
Web Exclusive

Before 2020, loungewear was for just that: lounging. As long as items were...

Top Your Summer Sales With Premium Tanks

The summer sales season is officially...


Kornit Digital, Canva Partner for On-Demand E-Commerce

The digital textile printer will become a ...


TikTok Launches Livestream Upgrades and ‘Spark Ads’

The features could benefit marketers keen ...

Sales Made Easy: 5 Sectors Looking to Purchase Custom Coinage

Selling promotional coins and medallions...


As Restaurants Reopen, So Do Promo Opportunities

Branded umbrellas and creative takeout pac...


College Athlete Merchandising Poised to Explode

A new ruling finally allows NCAA athletes ...

Postal Service Hiking Rates in August
Postal Service Hiking Rates in August
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The U.S. Postal Service is moving forward with the planned price increases even though ...

Making History at ASI Show Chicago
Making History at ASI Show Chicago
Web Exclusive

The first promotional products trade show since the COVID-19 pandemic – and my first tr...

The Great Office Materials Makeover: Binders, Folders, Notepads & More
The Great Office Materials Makeover: Binders, Folders, Notepads & More
Web Exclusive

Business is back in session!  Help get your clients set up with all the  branded...

Q&A: The Marketing Value of Brand Stunts
Q&A: The Marketing Value of Brand Stunts
Web Exclusive

Panera’s new “Swim Soup” collection is the latest in a recent slew of quirky merch coll...

US Says China Pays Hackers to Launch Cyberattacks
US Says China Pays Hackers to Launch Cyberattacks
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Such hackers were behind the assault on Microsoft’s email systems. Also, authorities ch...

Delta Apparel, Cintas Report Sales Gains
Delta Apparel, Cintas Report Sales Gains
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Both are Top 40 promotional products companies.