Strategy

As Restaurants Reopen, So Do Promo Opportunities

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Branded umbrellas and creative takeout packaging are among the trends expected to remai...

College Athlete Merchandising Poised to Explode

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A new ruling finally allows NCAA athletes to profit from their name, image and likeness...

Postal Service Hiking Rates in August

The U.S. Postal Service is moving forward ...

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Making History at ASI Show Chicago

The first promotional products trade show ...

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The Great Office Materials Makeover: Binders, Folders, Notepads & More

Business is back in session!  Help get...

Q&A: The Marketing Value of Brand Stunts

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Panera’s new “Swim Soup” collection is the latest in a recent slew of quirky merch coll...

US Says China Pays Hackers to Launch Cyberattacks

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Such hackers were behind the assault on Microsoft’s email systems. Also, authorities ch...

Delta Apparel, Cintas Report Sales Gains

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Both are Top 40 promotional products companies.

Facilisgroup Makes $12,230 Charitable Donation

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The money will support organizations that help children in the Nashville area.

Apparel Trends From ASI Show Chicago

Dye-sublimation and sustainability dominat...

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Back in Business: 5 Creative Branding Ideas Your Clients Will Love

With the world finally returning to...

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PCNA Names Bill Peterson VP of Sales

Peterson’s experience includes sales leade...

Team USA Looks to Earn Gold in Style

As the American uniforms get released, the...

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Terry Bradshaw Delights & Motivates in ASI Chicago Keynote

The NFL legend inspired attendees on how t...

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ASMR Ad Brings Attention to Heat Transfer Company

Supacolor worked with a popular YouTube in...

Wristbands Move From Fashion Statement to Event Facilitator

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They’re helping people navigate through a post-COVID world.

Dan Thurmon Delivers Inspiring ASI Chicago Keynote

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The president of Motivation Works brought his unicycle, acrobatics and juggling back to...

Inventory Shortfalls, Higher Prices Loom for Promo’s Q4

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Supply chain pressures are triggering the anticipated challenges during promo’s busiest...

Taking a Swag-Filled Journey Across the US

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There were so many sites to see – and gift shops to visit – in my summer road trip to T...

Inflation Higher Than Predicted in June

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Officials are split as to how long it will last.

Top 10 Things Promo Clients Really Want

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Industry veteran Cliff Quicksell presented his list at ASI Chicago.