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Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Top Stories
Koozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline into its product offering.
PromoShop Acquires Memphis-Based Distributor Ideas Unlimited
The Counselor Top 40 distributor based in Los Angeles, CA, said the deal will further strengthen its national footprint.
International Promo Community Convenes in Düsseldorf for 3 Days of Workshops & Product Displays
The 2026 PSI trade show also broke a world record for largest brand diversity in a promotional products display.
Barker Specialty Celebrates 75 Years in Business
The Cheshire, CT-based distributor and third-generation family business was founded by Herb and Gloria Barker in 1951.
Latest News
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Royal Apparel Acquires Second Hauppauge, NY, Facility for Manufacturing
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Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
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PCNA Partners With Berne Apparel
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4allpromos Releases Brand Refresh, Signals its Renewed Commitment to Customer Care
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In The News - January 2026
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What Distributors Should Know About Sustainable Sourcing
Product Hub
Products
This Week’s New Suppliers: Promo Primed for Success
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and leisure sectors can gift practical but elegant branded travel accessories to make a good impression on new clients in 2026.
Products
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending now, including fresh looks, performance and retail integration, according to the top supplier.
Promo Industry Excellence Recognized at Facilisgroup’s 17th Annual TASA Awards
The ceremony honored the suppliers and distributors who often work behind the scenes to drive the industry forward.
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6 Industry Firms Named to the Entrepreneur Franchise 500 List
The ranking recognizes franchises for their growth, franchisee support and brand strength.
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Cutter & Buck Expands With New Fulfillment Center Outside of Dallas
The facility is slated to open in Grand Prairie, TX, in October 2026.
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Reciprocity Road Shares 2025 BrandGood Giving Results
The distributor collective said its BrandGood initiative generated charitable contributions for industry-related nonprofits contributing to more than $400,000 in total donations over the past four ...
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Genumark Welcomes Marti Tarmichael as Senior Account Director
Tarmichael has experience at Counselor Top 40 distributors and will help support the Canadian distributor’s expansion into the U.S.
Promo for the Planet
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
Sustainability
Next Level Apparel Becomes U.S. Cotton Trust Protocol Member
Through the membership, the Counselor Top 40 supplier will be better able to track its cotton supply chain from fiber to finished apparel.
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.
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From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
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ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.
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ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 suppliers.
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Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...