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Cintas Acquires UniFirst in $5.5B Deal

Packaging & Promo: A Powerful Pair

Nominate Now for Print & Promo Marketing’s 2026 CSR All-Stars

A New Executive Order Further Enforces Made-in-USA Labeling Requirements

The announcement comes just months ahead of events like America250 and the 2026 World Cup.

Promo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026

The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.

ASI Names Ashish Mittal as New CEO

Matthew Cohn and Stephanie Cohn Schaeffer, third-generation siblings, are named ASI board co-chairs as longtime Chairman Norman Cohn becomes chairman emeritus.

American Solutions for Business To Go by ASB as Part of Official Rebrand

The refresh, which was announced at the company’s national sales conference, will also include a new logo, color palette and typeface.

Sourcing City Report Finds U.K. Promo Market Topped £1.3B in 2025

The annual sales figure – nearly $1.8 billion in USD – is a record for the United Kingdom and Ireland, but comes with a caveat: increased prices and shrinking client budgets.

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Product Hub

Products

ASI Fort Worth 2026: Top Apparel & Headwear Trends From the Show Floor

Innovative polos, reimagined workwear and smart updates to caps and women’s tops were just a few of the best highlights from the show.

Products

This Week’s New Suppliers: Shamrockin’ New Promo Picks

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Mindful Made-in-USA Products

Meet demand from clients looking for domestically manufactured giveaway options this year.

Industry News

Industry Veteran Scott Nussinow Joins Flowz Staffing

Nussinow will serve as vice president of sales for the firm, focusing on helping promo companies connect with staffing solutions.

World Emblem Launches New AI Patch Design Platform

World Emblem’s WE Vision platform uses AI to generate patch designs in real time, replacing a sample process that previously took days.
All-County Apparel Acquires Done In Right Time

Done In Right Time, founded 40 years ago, is known for serving high-level clients in the athletics industry.

Dale Denham Named Chief Information Officer at iPROMOTEu

The industry veteran has held leadership roles at eXtendTech, PPAI, Counselor Top 40 distributor Geiger and ASI.
Private Equity Firm Forge52 Takes Majority Stake in Logomark

Founder and CEO Trevor Gnesin and President Clive Goldberg are both set to remain in leadership roles for the Counselor Top 40 supplier.

Promo for the Planet

Sustainable Merch Summit 2026 Set for Earth Day

Strategy

ASI Fort Worth 2026: Full Recap & All Our Coverage

The largest promo trade show in the Southwest set an attendance record for the decade and offered top-notch education, hot product finds and high-value networking.

ASI Fort Worth 2026: Keynoter Nick Friedman on How Brands Can Thrive

The co-founder of College HUNKS Hauling Junk & Moving offered actionable takeaways on building trust with end-buyers and providing winning solutions.
How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Ramon, a working magician, invested in his own screen-printing and embroidery business for his branded merchandise.

ASI Fort Worth 2026: Tap Into the Growing Uniform Market

At his Power Session, Caleb Churchill of Workwear Outfitters discusses how selling uniforms can help unlock new revenue streams.
ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Economist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is about understanding complexities in the economy and pursuing worthwhile strategies.

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