Awards October 26, 2026
Counselor Power 50 2026: No. 29 David Schneiderman & Bill Feldberg, Something Inked
Welcome to the 2026 Counselor Power 50 list, which ranks the most influential people in the promo products industry.
#29 David Schneiderman & Bill Feldberg
Something Inked (asi/329822)
David Schneiderman – Chief Procurement Officer
2025 Rank: #33
Industry Experience: 33 years
Previous Appearances on Counselor Power 50: 3
Bill Feldberg – Executive VP of Marketing & Business Development
2025 Rank: NR
Industry Experience: 14 years
Previous Appearances on Counselor Power 50: 0
Counselor Top 40 distributor Something Inked (asi/329822) is perhaps best defined by its sports licensing business, but Executive Vice President Bill Feldberg says that the team’s goal is to become known for its suite of services.
“Our most notable accomplishment over the past year has been continuing to build and expand our licensed division while also growing the core private-label business that’s been the foundation of our company,” says Feldberg. “We’ve continued to strengthen our presence across music, professional sports, destination retail and traditional promotional products, while developing new licensed opportunities that expand both our capabilities and our reach.”
Feldberg says that the accomplishment isn’t growth in one area, but rather being able to evolve the business and diversify without losing what defines Something Inked.
A visible industry presence, Feldberg is new to the Counselor Power 50 list this year, joining Chief Procurement Officer David Schneiderman. Feldberg has leaned heavily on his retail experience, having worked for Target and MGM Resorts, where he gained buyer-side insights that he brought to Something Inked when he joined in 2012. In the nearly decade and a half since then, he’s formed a professional bond with the Schneidermans and company President Oliver Landry.
“I think one of our biggest strengths is that the four of us bring very different experiences and perspectives to the table,” Feldberg says, “but have spent more than a decade building the business together.”
AI Perspective
Feldberg: “AI is certainly a tool we use, but it isn’t a critical part of what makes our business successful. We have an in-house graphics and creative team that’s second to none, and we believe the human creative element is one of the things that truly sets us apart. AI can generate an image or an idea, but it can’t replace the experience, intuition, collaboration and understanding of a client that great creative people bring to the table.
“Where we see AI having tremendous value is in making people more efficient: research, communication, data analysis, brainstorming and organization, and by removing some of the repetitive work that takes time away from actually creating, selling and building relationships.
“Personally, I use AI much the same way: as a sounding board to challenge ideas, organize thoughts, research topics and help me work through things faster. I don’t want it thinking for me; I want it helping me think better.
“Looking toward 2027 and beyond, I think the companies that benefit most from AI won’t necessarily be the ones that replace the most people with it. They’ll be the ones that figure out how to use it to make talented people even better at what they already do.”