#45 Ben Grossman

Grossman Marketing Group (asi/215205)/SwagCycle
Co-President

2023 Rank: #49

Industry Experience: 18 Years

Previous Appearances on Power 50: 1

Moving up four spots on this year’s Counselor Power 50 list, Ben Grossman makes his second appearance, as interest in the sustainability-focused SwagCycle continues to grow within the promo industry and beyond. SwagCycle, which facilitates the recycling or rehoming of obsolete or unwanted branded merch, has kept 2 million items out of landfills since its launch in 2019.

The 2022 Bess Cohn Humanitarian of the Year has also been making connections with Counselor Top 40 suppliers and distributors. SwagCycle recently helped Counselor Top 40 distributor BAMKO (asi/131431) donate 2,400 baby blankets to Baby2Baby, a nonprofit that helps children living in poverty.

Grossman brings the same energy to his role as co-president of Grossman Marketing Group, the Somerville, MA-based distributorship he runs with his older brother, David. More than a century old, the fourth-generation family-owned business works with a roster of blue-chip clients and has been on a growth trajectory, thanks to several strategic acquisitions over the last few years.

Going forward, Grossman says he plans to continue expanding SwagCycle’s footprint, increasing its recycling and upcycling capabilities and making more connections with charities. “Our goal is to share knowledge across the industry, raising awareness about what’s possible when it comes to minimizing waste,” Grossman adds. “By continuing to innovate and collaborate, we aim to have the biggest social impact while ensuring that even more products are diverted from landfills.”