#31 Chris Vernon & Lisa Hubbard

The Vernon Company (asi/351700)

2023 Rank: #31

Chris Vernon – President/CEO

Industry Experience: 37 Years

Previous Appearances on Power 50: 18

Lisa Hubbard – VP of Sales & Marketing

Industry Experience: 4 Years

Previous Appearances on Power 50: 2

At the helm of a storied distributorship founded by Chris Vernon’s great-grandfather in 1902, both Vernon and Lisa Hubbard have walked the tricky path of honoring the Counselor Top 40 distributor’s legacy while relentlessly pushing the company forward. Under the duo’s leadership, The Vernon Company, which endearingly calls its fun culture “the Vernon Vibe,” hit $81.3 million in North American promotional products revenue in 2023 and continues to adopt technology and best practices to improve the customer, sales rep and administrative experience.

“We’ve embraced where we’re going and we’re excited for our new direction and the partnerships we’re creating,” says Hubbard, who spent more than 20 years in sales in the logistics and safety equipment industries before joining Vernon in 2020. “I’m extremely proud of our strategic relationships with both our solution partners and our supplier partners to help us on this journey. We’re learning, testing and stretching our comfort zone to make us the best we can be for our customers and team. We’re better together, and we’re all incredibly excited to see what the next chapter brings.”