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ASI Fort Worth 2025: Torsten Gross Delivers Marketing Motivation in Energizing Keynote
For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.
Top Stories
Convergence Corner: Understanding Quad’s Big Bet on Promo
Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees...
ASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts
ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.
ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
ASI Fort Worth 2025: How To Remove Friction From Your Clients’ Buying Experience
Bill Petrie explained how making the experience of buying from you as easy as possible is a key way to differentiate yourself as a promo distributor in today’s market, and to keep clients coming back.
Latest News
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In The News - April 2025
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Lederer-Led Firm Relaunches MyPromoPartner as Premium Square USA With Expanded Products, New Director
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iPROMOTEu Announces a Bevy of Promotions, Unifies AIA Corp. Under Its Brand
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ASI Fort Worth 2025: Hone Your Social Selling Skills
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SRG Names Sergio Munoz Senior VP of Sales for Canada
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Supplier C-Slide Is Closing After About 16 Years in Business
Product Hub
Products
This Week’s New Suppliers: Fun New Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Popular Polos & Golf Accessories
Suggest these branded polos and golfing essentials to corporate clients that host annual charity golf tournaments.
Products
This Week’s New Suppliers: Weekly Promo Gems
Discover creative products from new ASI suppliers.
The Bright Side: Charles River Apparel Donates $300,000 in 2024
The Massachusetts-based apparel supplier said it’s expanding its Charles River Cares program this year to include new partnerships with a trio of charities.
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Surf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo
Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.
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In The News - March 2025
Gemline (asi/56070), a Counselor Top 40 distributor, will be hosting a FREE webinar on tariffs and their impact on the promotional products industry on Wednesday, April 9, 2025, from 11:30 AM...
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Printful Integrates With Wix To Provide Print-on-Demand Fulfillment for Wix Users
The move comes as the global print-on-demand market is poised to grow at a compound annual rate of 25.3% between 2022 and 2031, reaching $45.1 billion in that latter year.
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Proforma Recognizes Million-Dollar Distributor Owners
The Counselor Top 40 distributor honored its owner affiliates that generated between $1 million and $50 million in 2024 sales at the annual event.
Promo for the Planet
Sustainability
4 Strategies for Discussing Sustainability With Customers
Print and promo clients will easily see through empty initiatives.
Sustainability
Allmade Apparel Launches Earth Day Video Contest
The winner of the “Our Power, Our Planet” contest will receive an all-expenses-paid trip to the supplier’s production facilities in Honduras.
Sustainability
EPA Announces Plans To Roll Back a Slew of Environmental Rules
The agency is targeting dozens of rules, including some related to electric vehicles, coal plants and clean water. Promo leaders in the sustainability space expressed disappointment.
Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
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Straight Talk on Tariffs at the ASI Fort Worth Show
At this weekend's ASI Show in Fort Worth, two education sessions will be dedicated to deciphering the current state of tariffs in the US. On Saturday, Sara Lavenduski, MASI, ASI Executive...
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Decorating Roundup: International Coatings Releases White Ink for Polyester
Also, Vastex offers a new exhaust hood for direct-to-film printing, and Tru Art Advertising Calendars has invested in a digital inkjet production printer.
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The Exit Strategy Blueprint: Am I Financially Ready To Retire?
Many business owners tie the sale of their business to their retirement, but that can be a mistake.
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Bluesky’s Viral T-Shirt Mocking Mark Zuckerberg Embodies Moment Merch Success
The social media platform’s CEO wore a shirt on stage at South by Southwest mocking a shirt that Meta CEO Zuckerberg wore to hype himself. Fans (or haters) wanted in on the Bluesky action.
Sponsored Content
Greater Pacific Industries
Quiz: Is My Client a Good Fit for Custom Products?
Answer these quick questions to find out if your client's project calls for completely custom, made-to-order products or if it's better suited for standard stock options. Question 1:...
Radix Branding Solutions
Build a Strong Sales Foundation: How To Sell the Top 5 Promo Categories
No matter if you're new to selling promo or a seasoned pro, make sure you've mastered the basics. We'll walk you through how to sell the five most popular promo categories so you can maximize...
STAHLS'
Podcast: New Patches & Emblems — How To Take Advantage of Trendy Decoration
Let's talk on-trend, beginner-friendly decoration. On today's podcast, we're joined by Dave Conner, content director at STAHLS' (asi/88984), who's sharing everything you need to know about...