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2025 Counselor Gift Guide

2025 Counselor Gift Guide

Top Stories

Stahls’ Opens Fulfill ONE Print-On-Demand Fulfillment Center

The firm is linking its Fulfill Engine print-on-demand platform with a physical fulfillment location in Michigan, with plans to expand to Europe in the next year.

Kenny Ved Named Chief Revenue Officer of Fossa Apparel

The industry veteran, twice named to the Counselor Power 50, will help the supplier expand innovation and distributor value.

Mark Gammon Joins PCNA as VP of National Accounts & Buying Groups

The former Cap America CEO will now lead the national account and buying group teams within PCNA’s sales department.

BDA Acquires Harper + Scott

The move, one of the highest-profile promo acquisitions of 2025, is set to enhance Counselor Top 40 distributor BDA’s custom project capabilities.

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Product Hub

Promotions Planner: Holidays Beyond the Holidays

Products

Promotions Planner: Holidays Beyond the Holidays

Start presenting ideas to clients for promotional campaigns centered around December observances.

This Week’s New Suppliers: Fun & Classic Promo

Products

This Week’s New Suppliers: Fun & Classic Promo

Discover creative products from new ASI suppliers.

Editor’s Picks: Tasty Food & Beverage Gifts

Products

Editor’s Picks: Tasty Food & Beverage Gifts

Show off client branding – and appeal to recipients’ taste buds – with a fun food kit.

Does Your Company Qualify for Counselor’s Best Places to Work List?

Does Your Company Qualify for Counselor’s Best Places to Work List?

If so, send the survey to your employees to be considered for this prestigious ranking.

Promo for the Planet

Survey: Gen Z Wants Sustainable, Socially Responsible Promo

Sustainability

Survey: Gen Z Wants Sustainable, Socially Responsible Promo

ASI’s 2025 cohort of summer interns shared their thoughts on the industry and what’s important to them in a survey and subsequent focus group discussion.

S&S Activewear Sunsets Textile Recycling Program, Citing Lack of Data

Sustainability

S&S Activewear Sunsets Textile Recycling Program, Citing Lack of Data

The Counselor Top 40 supplier said its recycling partner Give Back Box wasn’t able to provide quantifiable data on emissions and product end-of-life.

Q&A: BDA Sustainability Head Discusses Signing The Climate Pledge

Sustainability

Q&A: BDA Sustainability Head Discusses Signing The Climate Pledge

The Counselor Top 40 distributor has committed to reaching net-zero carbon emissions by 2040.

How Promo Products Helped Save a Texas Print Brokerage

How Promo Products Helped Save a Texas Print Brokerage

Having a diversified business has helped ColorMix Graphics & Printing thrive.

Sponsored Content

2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales

melin

2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales

When your clients need  holiday gifts that impress , there's no better option than melin (asi/34372):  the world's most premium headwear .   Finish the year with...

Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More

STAHLS'

Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More

Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today's podcast, we're joined by Jennifer Johnson, strategic account executive at STAHLS'...

How To Make the Sale for American-Made Blankets

Caro-Line

How To Make the Sale for American-Made Blankets

Crafted with comfort and style, U.S.-made blankets from American Blankets by Caro-Line (asi/44020) will weave your client's brand into the lives of recipients for years to come. We're covering...