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Drinkware, Social Media & the Continual Search for the Next Stanley
What’s hot in drinkware is now defined by social media, fueling the growing consumer urge to stay on trend in a category that’s become a status symbol.
Top Stories
Tim Nale Named Chief Brand Officer at Proforma
Nale joins the Counselor Top 40 distributor with a technology background that had him in roles in promo and beyond, including NASA.
Promo Companies Brace for Hurricane Helene
The massive hurricane was forcing closures and otherwise impacting operations at industry companies in its path.
4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler
The completely custom, highly creative promotional products make a great study for distributors in the branded merchandise arena.
SAAGNY’s Promotions East Trade Show Highlights Unique Trends, Community
Creative decoration and packaging, sustainability and fun were all top of mind for the suppliers showing in Atlantic City this week.
Product Hub
Products
This Week’s New Suppliers: New Promo for You
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Standout Jewelry & Pins
Both jewelry and lapel pins have a sense of quality and prestige that make them powerful in leaving a lasting impression.
Products
Editor’s Picks: Cozy Winter Accessories
Winter accessories meet a practical need during the cold weather months, ensuring that gifted items are both worn and appreciated by end-users.
BDA Partners With Seattle Seahawks on New European Merch Efforts
The Counselor Top 40 distributor is now the NFL team’s official branded merchandise partner in Germany, Austria and Switzerland.
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Cintas Reports Rise in Q1 Sales, Earnings
The publicly traded Counselor Top 40 distributor operates on a fiscal year, and its first quarter concluded at August’s end.
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Starline To Distribute Rupt Products in Canada
The Counselor Top 40 supplier has struck an exclusive distribution partnership with the start-up supplier, whose products are made from recycled materials and are carbon-neutral.
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Lux & Nyx Partners With Stark Enterprises
The supplier of high-end luxury bags will now provide select styles for inclusion in Stark Enterprises’ incentive and recognition programs.
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Commonsku Hosts Annual skucamp Conference
The three-day “business boot camp” was held in Nashville.
Promo for the Planet
Sustainability
Barker Specialty Earns Bronze EcoVadis Rating
The distributor said it received its highest marks for labor and human rights efforts.
Sustainability
BYBBA Partners With 4Ocean To Combat Plastic Pollution
The reusable bag supplier will fund the removal of one pound of plastic waste for each bag sold beginning Oct. 1.
Sustainability
SanMar Joins bluesign as System Partner
The Counselor Top 40 supplier says the move underscores its commitment to sustainable manufacturing practices.
Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372) should be at the top of your list. Having earned the title of the world's most premium headwear , these ...
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I Was One of Many ‘Helens’ at Annual Roper Romp
Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event also presented a unique opportunity for branded merch.
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6 Tips To Beat the Social Media Algorithm
Try these strategies to enhance your marketing efforts and build engagement with prospects online.
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How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers
Learn how you can screen print with just your heat press, all without the messy inks, squeegees, burning screens and cleanup! Introducing Inktra® Screen Printed Heat Transfers. Featuring real...
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Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations
Moderated by ASI’s Michele Bell, this PromoAlliance webinar featured an in-depth discussion with four supplier executives from the U.S., U.K. and EU.
Sponsored Content
Caps Direct
Premium Headwear Decoration Your Clients Didn’t Know They Could Afford … Until Now
If you think that premium decoration has to mean high prices, think again! The Quick Turn Program from Caps Direct (asi/43804) has changed the game, allowing you to offer your clients ...
Ameramark
Sustainable Showcase: 10 Unique Planet-Friendly Products
Refresh your sustainable product recommendations with trendy and unexpected promos made from recycled materials. Bags & Backpacks As one of the most popular product categories in...
DFS
Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions
Mark your calendars — it's time to start talking to clients about their marketing and branding needs for the new year . Make the sale by explaining how they can achieve continued brand...