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To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects like mineral washes make custom colors an enticing proposition.
Top Stories
How College Hill Maintains Its Local Roots Amid Growth & Expansion
Gabi Gebauer-Lewis of Pullman, WA, distributor College Hill (asi/164578) details her company’s journey from selling T-shirts to college students to becoming a full-service one-stop shop for promo a...
4imprint Says Annual Growth Slowed Again
Still, promo’s largest distributor notched another record-breaking revenue tally, increased before-tax profit and has nearly $150 million in the bank, just-released financial results showed.
No ‘Day One’ New Trump Tariffs, But President Says the Levies Are Coming
Intensified import duties are a strong possibility under the United States’ just-sworn-in 47th president. Some could be coming as soon as Feb. 1.
Moving Fast Into 2025: A Message From Tim Andrews
Last year underscored the power of promo, and there’s more to come this year.
Latest News
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In The News - January 2025
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Does Your Company Qualify for Counselor’s Top 40 List?
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PCNA Expands Into Golf With New Collection
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The Magnet Group Announces 2025 Fran Ford Award, Sales Achievement Award Winners
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Shonebarger, Appelbaum Launch New Supplier
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Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling
Product Hub
Strategy
ASI Orlando 2025: Product Showcase Winners
As suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had the chance to vote on their favorites.
Products
This Week’s New Suppliers: Beat the Cold with Hot New Products
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Timeless T-Shirts
The industry’s most widely purchased item is a classic for a reason.
Print & Promo Firms Named to Entrepreneur’s Franchise 500
The list recognizing top franchises has been around for almost five decades.
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Promo Marketers React to TikTok’s Swift Reinstatement
A federal ban led to the popular app briefly being unavailable over the weekend, but service was restored Sunday after President Donald Trump indicated he would issue an order that stays the outlaw...
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Goldstar Launches New Brand Identity
The Counselor Top 40 supplier kicked off 2025 with a renewed focus on simplicity and sustainability under the tagline “Simply Better.”
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BAMKO Marks 25th Anniversary With Special Celebration
What started as a little swag adventure among college students has turned into a global branded merchandise agency that serves clients across continents.
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PSI Draws Thousands of Global Promo Pros; Showcases Why Europe Leads in Sustainability
Now in its 62nd year, the PSI Düsseldorf Show – Europe’s largest promo event – kicked off the new year with off-the-charts energy, enthusiasm and global partnerships galore.
Promo for the Planet
Sustainability
Terry Town Debuts Bag Line With Sustainability Focus
The supplier known for its blankets and towels is branching out into bags, launching a house line made from recycled materials and introducing European brand Swissdigital Design to customers.
Sustainability
Pop! Promos Earns EcoVadis Silver Medal
It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.
Sustainability
Top 10 of 2024: Promo for the Planet
Features focused on North Carolina’s reinvention as a sustainable apparel center and examining the ills of fast fashion were among the top stories this year on ASI’s sustainability education hub.
2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun - are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an...
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PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
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‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025
Todd Henry and other speakers at the daylong promo conference in Las Vegas also focused on the importance of collaboration and making meaningful connections.
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Top Apparel Trends for 2025
Here’s your look at this year’s leading styles across five of the most popular apparel categories.
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Decorating Roundup: Roland DGA Launches Direct-to-Film Printer
Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.
Sponsored Content
Greater Pacific Industries
The Step-By-Step Guide to Selling Custom Products
The sales process for custom products is more similar than you think to the stock products you're used to. By making small adjustments and noticing upsell opportunities , you can walk away...
Greater Pacific Industries
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to common client questions you need to put fears to rest and provide peace of mind on every order. Q:...
melin
Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372) should be at the top of your list. Having earned the title of the world's most premium headwear , these ...