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Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
Top Stories
Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and...
U.S. & India Reach Tentative Trade Deal, Bringing Tariffs Back Down to 18%
President Trump announced the agreement on Truth Social after a phone call with Indian Prime Minister Narendra Modi.
2026 Merchandise World Brings Record Number of Attendees to Coventry, England
The U.K.’s largest annual trade show delivered its strongest performance since before the COVID-19 pandemic.
Fully Promoted Marks 25 Years in Business With New Franchise Partners & Increase in Promo Sales
The Counselor Top 40 distributor saw an approximate 2.5% increase in promo/apparel sales in 2025, supported by higher-value orders and expanding enterprise relationships across key verticals, the c...
Latest News
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Editor’s Picks: Personalized Pet Items
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LogoBranders Promotes Morgan Symons to VP & General Manager
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iPROMOTEu Honors Standout Affiliates & Owners at Annual Awards Luncheons
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What’s New in Apparel Decorating?
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What Promo Needs To Know About Commercial Printing
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Gemline Brings Crocs Classic Tote Collection to the Promo Market
Product Hub
Products
This Week’s New Suppliers: New Promo, New Opportunities
Discover creative products from new ASI suppliers.
Products
BOSKA Food Tools Makes Its Promo Debut Through Gemline
The Dutch brand of kitchen tools crafts its products with sustainability and longevity in mind, according to Gemline.
Products
Editor’s Picks: Useful Umbrellas
With ample room for branding and a practical purpose, umbrellas are an ideal promotional item for commuters, students, golf tournament attendees and more.
Tru Art Advertising Calendars Acquires Fellow Calendar Supplier M Line Calendars
The announcement comes shortly after The Beach Company, M Line’s parent firm, announced its closing.
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In The News - February 2026
S&S Canada (asi/90703), part of Counselor Top 40 supplier S&S Activewear (asi/84358), has appointed Ryan Renaud and Michael Seaman as dedicated outside sales representatives....
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Custom Sportswear Supplier Those Guys Print Launches Website Redesign
According to the company, the new website design offers clearer visibility into distributor projects and manufacturing capabilities.
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Vantage Apparel Launches Web Store Platform Swagee
The platform offers a white-label experience and print-on-demand fulfillment with no minimums.
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PSI 2026 Achieves Guinness World Record
During PSI’s final iteration in Düsseldorf, the international promo community amassed a record number of branded products into a single collective presentation.
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
How To Sublimate the Top of a Bucket Hat
Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic prototype to enable sublimation on the tops of bucket hats for the Branding Together podcast merch project.
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My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
Industry distributors share the promo products that they love the most.
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How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budgets.
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3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network, Christina Mendola, executive director of distributor services at ASI, shares her top goals for new distributors in their first 90 days of business.
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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
Sponsored Content
Wendell August Forge
Why You Should Sell Made in the USA for America’s 250th Anniversary
This year marks America's 250th anniversary , bringing with it demand for American-made goods and branding opportunities for American businesses and events. Help your clients celebrate this...
AutoTran, Inc.
Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer a few quick questions to get matched with the best printer for your business .
STAHLS'
You Buy the Press, STAHLS’ Will Fund the Rest
Make an investment that pays you back. When you purchase an eligible heat press of $2,000 or more from STAHLS' (asi/88984), you'll get $1,000 in free heat transfers. You can turn that credit into...