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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Promo Supplier Sues Hip Hop Star Drake Over Alleged Trademark Infringement

A fashion brand best known for its racer jackets, Members Only is an ASI-listed firm th...

Market Spotlight: Opportunity Brews in the Craft Beer Niche

Intensifying competition in this $29 billion industry has made brand-building more impo...

Two Philadelphia Eagles Top NFLPA’s Player Merch Sales Rankings

The Birds’ quarterback Jalen Hurts and retired center Jason Kelce had the hottest-selli...

Commonsku Team From Across North America Convenes for Conference

Creative play, a team-building scavenger hunt and a working lab for generating ideas fo...

President of Delta Apparel Division That Services Promo Market Resigns

The Top 40 supplier also saw another executive depart and a $23.5 million real estate d...

Huge Brands Acquires TLJ Marketing & Sales

The deal involves a Salt Lake City-based branded merch firm buying a business that prov...

BDA Acquires England-Based Sports-Merchandise Firm

The Great Branding Company’s clients include some of the biggest teams and organization...

Largest Port Worker Union in the U.S. Suspends Contract Negotiations

No immediate work slowdowns or stoppages at East Coast and Gulf Coast ports were announ...

Stran & Company Debuts Rebrand

A new logo launched this week as part of what the Top 40 distributor says will be a “su...

Heather Smartt Named Goldstar’s New Global Leader

Executives said Howard Cubberly is moving on from his role as global general manager af...

The Sourcing Group Projects $180M in Revenue Following New Acquisition

TSG says the purchase of Drew & Rogers will complement ongoing organic growth.

Hirsch Names New Director of Marketing

George Morgan brings to the Texas-based supplier experience in driving marketing results.

Judge Orders Trader Joe’s To Pay $112K in Attorney Fees in Merch Trademark Case

The California-headquartered grocery chain is appealing the ruling, along with the dism...

SanMar Executive Advocates for AGOA Renewal Before Senate Finance Committee

Melissa Nelson said the soon-to-expire African Growth and Opportunity Act enables a pro...

Two Delta Apparel Board Members Resign

The departures of Timothy Brog and David Whelan follow fast on the heels of former CEO ...

HanesBrands Inks Deal to Sell Champion to Authentic Brands Group

The agreement will see ABG pay Hanes at least $1.2 billion, with a possibility of up to...

Tariff Exemptions To End as Supply Chain Challenges Rear, Levy Increases Loom

It’s all part of an increasingly challenging sourcing situation with which promo compan...

Harley-Davidson Sues British Retailer, Alleging Trademark Infringement on T-Shirt

The motorcycle manufacturer asserts that the design on a children’s shirt from Next rip...

SBA To Launch New Credit Line Program for Small Businesses

Industry firms and other businesses could qualify for credit lines of up to $5 million ...

BAMKO Hires New VP To Lead Expansion of Commercial Print Business

Michael O’Neal has previously worked for Top 40 distributors that include HALO Branded ...

UK-Based Supplier Listawood Has Closed

Former employees said the drinkware firm, whose customers included North American distr...

Delegate CX Promotes Rory Young to Chief Revenue Officer

Young was previously a senior vice president at the firm that focuses on outsourcing so...

Logomark Debuts Line of Bettoni Bags

The Top 40 supplier is offering backpacks, duffel bags and sling bags – all water-resis...

Hatch Coolers Announces Rebrand

The Tennessee-based supplier specializes in American-made soft-sided coolers.

Gemline Introduces Igloo Drinkware, Expands Cooler Offerings

The Top 40 supplier asserted there’s a great sustainability story to share around the d...