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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Myron Acquires Germany-Based Distributor

The Top 40 distributor and its Europe-based brand Adler have purchased Schneider GmbH, ...

Cintas Development Project Aims To Transform Ohio Headquarters

The Top 40 distributor also recently announced an acquisition.

Obituary: Patricia Payer-Kane

Payer-Kane was a former promo industry executive who passed away following a battle wit...

Bob Lilly Promotions Promotes Two to VP Roles

Brandy Mason and Andrea Weston have decades of promo experience and are poised to prope...

VisionUSA Partners With ZOKU

The Texas-based promo supplier noted that sales of the retail brand’s stainless-steel d...

Proforma Names Meg Erber Director of Sales

Erber, a U.S. Navy veteran, has been a force in the promo industry as a high-performing...

Social Good Promotions Under New Ownership

Kara Keister has purchased the distributorship from industry veteran Roger Burnett, who...

ASB’s Company Sales Conference Generates Record Attendance

Nearly 800 professionals attended the Top 40 distributor’s national event.

Competitive Edge Acquires Creative Specialties

The deal brings together two distributorships with more than 80 years of combined history.

Tee Time’s On: Suppliers Say They’re Good on Golf Ball Stock

A tragic fire at the factory of a major ball producer last year triggered fears of a gl...

Boundless Names Aaron Hamer CEO

Word on the new chief executive comes as the Top 40 distributor also just acquired anot...

Obituary: Joe Eberz, Joe Eberz & Associates

The much-loved multi-line rep spent nearly 40 years building relationships in promo.

Congressional Repeal Effort & New Lawsuit Challenge Controversial Independent Contractor Rule

The Labor Department regulation, which opponents say will negatively impact the promoti...

Joe Huber Named to SVP Sales Role at The Kanata Group

The Missouri-based supplier specializes in products that include blankets, towels, thro...

Stanley’s Parent Company Sued Over Lead Concerns in its Drinkware

The Stanley Quencher has been a viral sensation at retail and in promo, and was named A...

Gildan Reports Strong Q4, But Sales Dropped in 2023

The publicly traded Top 40 supplier released a report this week on its full-year financ...

Presidential Merch ‘Battle’ Heats Up With $400 Trump-Themed ‘Never Surrender’ Sneakers

The high-top trainers sold out almost immediately. President Joe Biden and Republican c...

JH Specialty Promotes Darren Lichtsinn to VP of Promo

It was one of nine promotions the Indiana-based company, which provides branded merchan...

Grace Schettler Joins Chipply as Senior VP of Sales

Schettler comes to the team store e-commerce platform from a Top 40 supplier.

Boston Could Launch Officially Licensed Swag Collections

A city councilor says merch lines can generate revenue, build the Beantown brand and be...

Importing Costs Soar, Delays Mount as Supply Chain Flashpoints Flare

War in the Middle East and drought in Central America are increasing supply chain cost ...

HanesBrands Posts Annual Loss as Sale of Champion Brand Remains Possible

The publicly traded apparel maker experienced an almost double-digit percentage revenue...

Cintas Set To Pay $4 Million To Settle 401(k) Plan Lawsuit

Former employees of the Top 40 distributor brought the case. An agreement was reached i...

A Loss, Layoffs & Lower Sales: Challenges Continue for Delta Apparel in Q1

The Top 40 supplier described demand as sluggish.

European Supplier Reworks €50 Million Debt Amid Reported Weak Profitability

Portugal-based Stricker has locations on multiple continents and says it works with cli...