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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Cintas’ Sales Rise Nearly 9% in Its 2024 Fiscal Year

The publicly traded Counselor Top 40 distributor is projecting another annual revenue r...

France Recalls Olympics-Branded Children’s Water Bottles

The European nation, which is hosting the 2024 Summer Games in Paris, has outlawed bisp...

Promo Contends With Fallout From CrowdStrike IT Outage

From disrupted travel and banking to problems with tech systems, merch industry firms w...

Sales Growth Returns for Distributors in Q2

After quarterly sales declined for the first time in nearly three years last quarter, A...

Custom Ink Names New CEO; Marc Katz to Remain Board Chair

David Doctorow, whose background includes leadership roles at Realtor.com, Expedia and ...

Whitestone Acquires Merchful, Expects $20M+ in 2024 Revenue

The deal expands Whitestone’s presence to Canada, the United Kingdom and European Union...

Obituary: Mary Jo Diemer, Rosebud Marketing Group

Diemer and her husband Thom Wilson ran the Southern California-based distributorship fo...

Denham Out At PPAI; Dawn Olds Named Interim President/CEO

Dale Denham had served in the chief executive/president’s role since August 2021.

Life is Good Retail Brand Launches Apparel Decorating Business

Keep it Simple, as the venture is called, is courting clients keen for custom-printed a...

Gemline Debuts Headwear & Umbrella Lines

The Top 40 supplier is venturing into these product categories for the first time with ...

Hirsch Now Offers Apparel Through Brand Partnership

The family-owned, Houston-based supplier is selling polos and more in the promo space f...

Terry Town Suffers Cyberattack

The California-headquartered supplier is working on a contingency plan and hopes to hav...

HALO’s National Sales Meeting Generates Record Attendance

The Counselor Top 40 distributor said more than 700 people flocked to the Break Through...

PCNA Partners With Cap America

The deal involving two Counselor Top 40 suppliers has PCNA offering select styles from ...

Whitestone Branding Announces Second Acquisition in as Many Weeks

Projecting more than $20 million in 2024 revenue, the New York City-headquartered firm ...

AI & Spy-Tracking Pixels Feature in Privacy Violation Lawsuits Against Patagonia

Depending on how the cases play out, there could be wider implications for marketers an...

Delta Apparel’s Stock To Be Delisted Amid Bankruptcy

A federal filing indicated shareholders in the publicly traded Counselor Top 40 supplie...

Geiger Acquires Germany-Based Promo Distributor

The Top 40 firm already had an office in Düsseldorf, but this is its first acquisition ...

Interest Rate Cut Likelihood Grows; Don’t Expect Retreat to Low Levels

Inflation data and insight this week from Jerome Powell have some experts saying the Fe...

CFO Departs 3M as C-Suite Changes Continue

The parent company of Top 40 supplier 3M Promotional Markets just announced it’s lookin...

HanesBrands Moving to New Headquarters, Selling Current Corporate Offices

The apparel maker is remaining in Winston-Salem, NC, and plans to transition to the new...

Hurricane Beryl Barrels Into Texas Impacting Promo Firms

The storm made landfall as a Category 1 hurricane, knocking out power to millions, caus...

FTC’s Ban on Noncompete Agreements in Doubt After Texas Court Ruling

A judge has issued a preliminary injunction partially preventing enforcement of a rule ...

Delta Apparel Files for Bankruptcy, Agrees to Sell Salt Life Brand

The announcement comes following a stretch of free-falling sales and executives leaving...

Stran & Co. Projects 17% Quarterly Sales Increase

The publicly traded Top 40 distributor had to delay reporting after its former auditor ...