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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Niche Market Spotlight: Craft Brewing

Distributors can use these strategies and insights to increase business with the nearly...

The Future of Private Equity in Promo

As PE’s influence continues to grow, the debate over its impact – positive force or thr...

Nadel Acquires Seattle-Based Distributor Bravo! Branding

Bravo! has a history spanning more than 25 years and did $7 million in revenue in 2022,...

Small-Town Virginia Printer Makes Official Merch for ‘Rich Men North of Richmond’ Singer Oliver Anthony

Anthony DeMarco is a neighbor and friend to Anthony and was working to support the vira...

Premier Press Acquires KG Specialties

The deal involves two Portland, OR-based companies that offer combined solutions that r...

‘SELL’ Shirts Aimed at Oakland A’s Owner Demonstrate Power of Message Merch

The shirts, created by a California screen printer, have proven popular this summer wit...

Ouray Sportswear’s Facility in Englewood, CO, Is Closing

More than 150 employees will be laid off. L2 Brands, based in Pennsylvania, acquired Ou...

Proforma Names Charity Gibson Chief Marketing Officer

Gibson has extensive experience in promo and is known throughout the industry for her i...

Trump Reportedly Raising Millions for Presidential Campaign With ‘Mugshot Merch’

The former president, who is running to be the Republican candidate in the 2024 electio...

Pop! Promos Names New Chief Sales Officer and Marketing Manager

Sales leader Julie Callahan has experience at Top 40 distributors Custom Ink and AIA Co...

Jill Albers Joins BDA as Senior Director of Business Development

One of promo’s most well-known sales professionals, Albers has a history of helping spu...

UPS Workers Ratify New Contract, Ending Strike Threat

Union leaders had previously approved the agreement with United Parcel Service, but it ...

Fully Promoted Says Sales Occurring at a Record Pace So Far In 2023

The Top 40 distributor, which specializes in a franchising model, says it’s opening new...

Pen Company of America Expands Garland Writing Instruments Line, Launches USA-Made Recycled Metal Pen

It’s the next chapter in a phoenix-rising-from the-ashes story that involves PCA rescui...

ASB Honors Sales Associates at Annual Summit in Lake Tahoe

The Top 40 distributor said this year’s American Summit generated the best attendance o...

Ship Logjam at Panama Canal Poses New Sourcing Challenge for Industry Suppliers

The backup of vessels at the key trade conduit on the route from Asia to ports on the U...

Facilisgroup’s Partner Summit Features Education & Inspiration

The partnering community and software-as-a-service provider for the promo industry held...

Barker Specialty Names Chief Revenue Officer and Director of Sales

The 2022 Counselor Distributor Family Business of the Year also hired its first human r...

Merch Firm Fanjoy Files for Bankruptcy, Owes Over $1M to Suppliers and Screen Printers

Top 40 supplier S&S Activewear and Lane Seven Apparel are among the industry companies ...

Brett Cutler Promoted to President of CleggPROMO

The industry veteran has experience at Top 40 distributors and a former Top 40 supplier.

29-Year-Old Shayna Cohen Named CEO of $22 Million Distributorship

Her father and uncle started Team SCG, a Florida-headquartered firm that has quadrupled...

4imprint’s Sales Up 23%, Earnings Rise 48%, During First Six Months of 2023

The UK-headquartered Top 40 distributor, which generates most of its revenue in North A...

Stran & Co. Increases Half-Year Sales 23%

The publicly traded Top 40 distributor, led by Counselor’s 2023 Person of the Year Andy...

ASI Research Estimates Size of UK, European Union Promo Market

The analysis also spotlights which individual European countries spend the most on prom...

Obituary: David Katseff, MasterCast LTD

Katseff’s son Joshua is now running the supplier firm, which David built up over the co...