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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

8 Unique Promo Trends & Developments From the PPAI Expo

The trade show drew industry suppliers, distributors and service providers from North A...

PPAI Expo Conference Day Offers Insights on AI, Sales Growth & New Products

Futurist Anat Baron’s keynote on artificial intelligence kicked off the industry trade ...

Origaudio Co-Founders Return to Promo Industry With Launch of ‘Rupt’

Millennial entrepreneurs and best friends, Jason Lucash and Mike Szymczak say the busin...

Customer Retention & Promo’s Future Among Key Topics Covered at skuconX

Commonsku, a provider of business and sales software to the industry, hosted the all-da...

As A Shareholder-vs.-Board Battle Rages, Vince Tyra To Take Over As Gildan CEO A Month Early

It’s the latest development in a bitter corporate dispute that’s played out since the f...

Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say

By the end of 2024, Google plans to no longer allow the cookies on Chrome, the world’s ...

Spartan Promotional Group Joins American Solutions for Business

“This is the merging of two great companies with goals and values that strongly align,”...

Private Equity Firm Buys Two Apparel Suppliers, Plans To Integrate Them

A company with nearly $50 billion in assets under management, Platinum Equity has added...

Stahls’ Names Sarah Goshgarian Unruh National Sales Manager

Unruh has experience at Top 40 industry firms, including time as a vice president at Lo...

ASB Launches New Sports Division, Names Former Nike Pro To Lead It

Brad Cole spent 20 years with Nike, focusing particularly on sales in the golf market f...

Gildan Board Says Chamandy Was Distracted, Ineffective Before Termination

Facing heavy criticism from shareholders, the directors issued a statement offering mor...

New Rule Could Mean More Independent Contractors in Promo Must Be Classified as Employees

The just-adopted regulations from the Labor Department drew criticism and praise from i...

Burns, Lacerations Tied to Defective Blender Model Offered For Sale at Retail and In Promo

Nearly 5 million BlendJet 2 portable blenders are under recall. The products mostly sol...

ePromos Names Adam Rosenbaum President

Rosenbaum has leadership experience at multiple Top 40 distributors.

Stran & Co. Names Ian Thomas Wall Chief Information Officer

The Top 40 firm noted that Wall has a proven track record of leveraging technology to e...

Investor Wants To Oust Gildan Board Members, Return Chamandy to CEO

Los Angeles-based firm Browning West is calling on fellow shareholders to appoint five ...

Lawsuit Claims Fanatics, Pro Football Teams Conspired To Dominate Online NFL Licensed Merch Market

The proposed class action case is similar to a previous suit that a judge sent to priva...

Something Inked Names Former MLB Pitcher VP of Sales

Mike Zagurski’s professional baseball career spanned more than a decade-and-a-half and ...

Lisa Folts Named Director of Business Development at Spark Branded Solutions

Folts has experience at Top 40 industry companies, and is a past winner of PCNA’s Sales...

Stacy Garrett Promoted to VP of Sales & Marketing at Ideation

Garrett is marking her 25th year in the industry.

Flywheel Brands Acquires Two Industry Companies

The Tennessee-based distributor says that Dynamic Decals & Promotions and Bespoke Print...

Seattle Kraken Face Trademark Suit Over Winter Classic Jersey Logo

The case was brought by the owner of Seattle Metropolitans Hockey LLC, a company that s...

Kaeser & Blair Expects $5M Sales Bump From Integration of Acquired Company

The Top 40 distributor bought Promotional Concepts of Red Oak in 2019 and is now fully ...

Ask Us Anything: What Will Be 2024's Biggest Marketing Trends?

Two promo industry marketing leaders weigh in with insights you can use to adapt and he...

Proforma 3rd Degree Marketing Acquires Middaugh Printers

Based in Ohio, Middaugh has a nearly 70-year history.