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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

New Jackson Hole Mountain Resort Merch Created From Upcycled Staff Uniforms

ReFleece made the sustainable swag for the Wyoming winter destination.

Proforma Printhouse Announces Second Acquisition of 2024

The Michigan-based print and promo products distributor has now engineered four acquisi...

Fruit of the Loom To Stop Selling Namesake Brand in Promo Market, Suppliers Say

FOTL’s JERZEES and Russell Athletic brands, however, will continue to be available in t...

Feds Ban Several China-Based Textile Firms Over Forced Labor Concerns

The action comes as authorities continue to crack down on companies believed to have ti...

Reciprocity Road Holds ‘Conclave’ in Vancouver

The summit brought together distributors that comprise the promo collective, which annu...

Gildan’s Sales Increase in Q3 2024

The Counselor Top 40 supplier noted that rising revenue in the activewear division, whi...

Election 2024: How Will Trump’s & Harris’ Policies Impact Promo?

Plus, exclusive ASI Research findings on which candidate promo end-buyers and Power Sum...

Cimpress Reports Fiscal Q1 Loss Despite Sales Increase

The Counselor Top 40 distributor said business divisions that include VistaPrint and fo...

Hit Promo To Build 800,000-Square-Foot Facility in Ohio

The move will double the Counselor Top 40 supplier’s footprint in the Buckeye State and...

Distributors Bounce Back With Sales Growth in Q3

Firms of all sizes grew revenue, resulting in an average 4.2% increase for the promo in...

4imprint Increases Solar Capacity as Part of Flagship Facility’s Expansion

The Counselor Top 40 supplier increased solar capacity by 56% as part of the 170,000-sq...

The Bright Side: Gildan Donates $200,000 Worth of Apparel in Hurricane Helene Relief Effort

The Counselor Top 40 supplier has nine facilities located in the Carolina region, where...

East/Gulf Coast Port Workers Strike, Disrupting Supply Lines

Promo suppliers have prepared and say a short-lived stoppage shouldn’t cause significan...

Global Shipping Disruptions Make Importing Costlier, Longer for Industry Suppliers

Despite the challenges, suppliers at this point believe that stock levels will remain s...

Legal Battle Over New Independent Contractor Rule Intensifies

Enacted this year, the regulations have drawn criticism and praise from promo professio...

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Leading promo sales pros provide insights that will help bolster distributors’ top and ...

Promo Suppliers Respond to Anker Power Bank Recall

Industry firms such as Hirsch and Gemline carry products from the brand, but items the ...

Sales Slip for 3M/Promotional Markets in Q3

The publicly traded parent company of the Counselor Top 40 supplier, however, eked out ...

Proforma Concludes 2024 Energize Summit Series

The Counselor Top 40 distributor said the traveling event series brings together distri...

Counselor Power 50 2024: No. 1 Jo-an Lantz, Geiger

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

4imprint Appoints New Chief Financial Officer

Michelle Brukwicki, a telecommunications industry executive, will be replacing longtime...

Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm ma...

Blank2Branded Names New VP of Sales

Marisa Bonardi-Mattessich has taken on the leadership role at the New Jersey-headquarte...

Counselor Power 50 2024: No. 38 Yuhling Lu, Ariel Premium Supply

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...