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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manag...

Price Hikes Loom for Promo Drinkware & Other Categories as Trump Raises Steel & Aluminum Tariffs

On June 4, the president increased the levy rate on imported steel and aluminum article...

HALO Breaks Attendance Record at National Sales Meeting

The Counselor Top 40 distributor said its “Break Through Summit 2025” drew more than 80...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

Sunscope Names Promo Veteran Dawn Guiberson Director of Global Sourcing & Production Management

Guiberson has experience at Counselor Top 40 distributors HALO and BDA, as well as at s...

The Pebble Group Reports Revenue Growth for 2024

The publicly traded firm is the parent company to promo software provider Facilisgroup ...

BRANDITO Acquires NJ-Based Distributor Inkwell Global Marketing

Private equity-backed BRANDITO, a Virginia-headquartered company, noted that the move e...

Bullpen Marketing Names Suzanne Gordon CEO

Gordon, who has been with the Houston, TX-based promo distributor for nearly seven year...

President Trump To Double Steel & Aluminum Tariffs, Prompting Cost Concerns for Promo

The president indicated he would increase the levy rate on those imported metals from 2...

Burn Injuries Prompt Recall of iWalk Magnetic Wireless Power Banks

The firm received 15 reports of lithium-ion batteries in the banks catching fire, leadi...

Trump Tariffs Back On As Court Ruling Temporarily Halted

An appeals court on Thursday paused an order from a lower court the day before that had...

Court Voids Many Trump Tariffs, Says President Exceeded His Authority

The White House is appealing, but for now most of the import duties President Donald Tr...

ANTE Act Could Expand Application of Section 301 Tariffs

The act intends to prevent China-backed exporters from bypassing the levies through thi...

Prime Line To Expand South Carolina Facility by 100,000 Square Feet

The hard goods supplier, a division of Counselor Top 40 firm S&S Activewear, said the a...

Commonsku Hosts CEO Summit

The invitation-only event brought together promo executives for learning, visioning and...

AAA Innovations Integrates Into Showdown Displays

The move follows a 2024 acquisition that saw Showdown’s parent company, Sign-Zone, acqu...

Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market

The phenomenon is a testament to the iconic tennis great – and the power branded merch ...

Custom Ink Announces Trio of Leadership Appointments

Phil Auerbach joins the Counselor Top 40 distributor as chief marketing officer, while ...

Family-Run Business Sues Government Over Elimination of De Minimis Exemption for China-Made Imports

Detroit Axle wants a federal court to overturn the nixing of the importing rule, which ...

ASI Research Debuts First-Ever Study of South Africa’s Promotional Products Industry

The analysis offers an in-depth look at top-selling products, the most lucrative sector...

4imprint’s Order Count Falls as the Firm Predicts ‘Supply Chain Disruption, Higher Product Costs’

Promo’s largest distributor also noted on May 21 that revenue and average order values ...

U.S. Could Reinstitute Reciprocal Tariffs for Nations That Don’t Negotiate in ‘Good Faith,’ Says Treasury Secretary

Meanwhile, President Donald Trump indicated that some countries could learn the nation-...

Stanley Drinkware Faces New Legal Challenges Over Defective Lids & Lead Concerns

PMI, Stanley’s parent company, is facing proposed class action lawsuits following a Dec...

Front Nine Capital Acquires Promo Distributor/Decorator Premiums & Specialties

Front Nine focuses exclusively on purchasing and operating business within the screen-p...

Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods

The move marks another strategic partnership between Counselor Top 40 promotional produ...