Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Hit Promo To Create, Sell Cutter & Buck-Branded Hard Goods

The move marks another strategic partnership between Counselor Top 40 promotional produ...

Stran Promo’s Sales Soar in Q1 but Heavier Expenses Lead to a Loss

The publicly traded Counselor Top 40 distributor’s top-line sales were up more than 50%...

Tariff Rates on Lower-Value Imports From China Reduced Temporarily but Challenges Persist

Some promo pros say the move will help but note cost burdens and uncertainty remain. Ot...

Formula One Sues Las Vegas Screen Printer, Alleging Trademark Infringement

The suit says E & B Wholesalers sold products that included T-shirts and hoodies that b...

PremiumSquareUSA.com Partners With Premium-Square Europe To Offer Cross-Continental Promo Solutions

The firms are separate companies but have a common thread through industry veteran Jeff...

ASI Media’s 2025 Salespeople of the Year

These are the solution-weaving sales all-stars propelling big business in promo.

Arguments Heard in Court Case That Aims To Have Trump’s Tariffs Kiboshed

Attorneys for the federal government and Liberty Justice Center, which represents five ...

Postal Service Aims To Increase Prices in July

The planned hikes are intended to strengthen the agency financially and help it improve...

US & China Agree To Substantially Lower Tariffs For 90 Days

Starting May 14, the U.S. will drop the tariff rate it has imposed on China-made import...

Maple Ridge Farms Expands Sweeter Cards’ Line With New Treats

The move follows the Wisconsin-based food gift supplier’s 2024 acquisition of Sweeter C...

ePromos Names Rodney Kelly Vice President of Sales

Kelly’s past promo industry experience includes time as sales VP at Facilisgroup.

U.S. & China Officials Scheduled To Start Trade Talks in Switzerland This Weekend

The talks could center on de-escalating current trade tensions over tariffs and related...

BAMKO’s Sales Nearly Flat, but Earnings Slip in Q1 2025

The Counselor Top 40 distributor contended with end-client uncertainty amid marketplace...

129-Year-Old Promo Distributorship Hosts Annual Sales Meeting

Bankers Advertising Company said the event provided a forum for fun and collaboration, ...

6 Tips for Discussing Tariffs With End-Clients

Industry distributors can use these strategies to educate and connect with clients on a...

GroupeSTAHL Acquires Heat Transfer Manufacturer TKO Sales

It’s a notable deal in the decoration world involving two companies keenly focused on h...

3M/Promotional Markets Reports Sales Drop in Q1 2025

Still, the Counselor Top 40 supplier’s revenue decline was not as steep as the industry...

Starline Partners With Drinkware Maker Symglass

The Counselor Top 40 firm said it will be offering Symglass’ shatterproof, BPA-free pro...

Gemline & XD Connects Launch New Cross-Continental Merch Fulfillment Program

TransAtlantic Advantage aims to allow distributors to provide eco-friendly identical pr...

Ohio Printer Warns of Scammer Posing as Buyer for Large Frozen Foods Company

Hopkins Printing said it received a request for 2,000 stainless-steel tumblers from som...

Obituary: John Parker Kuhn, Clayton & Crume

Kuhn, only 31 years old, was vice president of sales/business development at the Louisv...

S&S Activewear Partners With vineyard vines & Marmot

The Counselor Top 40 supplier said the moves deepen its portfolio of name brand apparel...

Pete Gleason Rejoins Bag Makers as VP of Sales

Gleason is an industry veteran who previously held the sales vice president position at...

Labor Department Halts Enforcement of Biden-Era Independent Contractor Rule

The regulations remain for now, but federal labor officials are considering rescinding ...

Sales Rise but Bottom Line Sags as Cimpress Warns of Tariff Headwinds

The publicly traded Counselor Top 40 distributor, parent firm to Vistaprint, National P...