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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Global Merch Firm Brand Revolution Acquires Social-First Creative Agency

Executives said the addition of Leeds, England-based Brilliant will strengthen Brand Re...

Court Denies Restraining Order That Would Have Temporarily Halted Tariffs; New Lawsuit Filed

It’s a preliminary legal win for the Trump administration. Still, the case brought by L...

Trump & Bessent Signal Potential Reduction in China Tariffs

The White House is reportedly considering reducing the 145% rate in additional tariffs ...

U.S. Will Charge Chinese Shipping Companies & China-Made Ships Fees for Port Calls

Federal trade authorities say the fees are necessary to address supply chain threats an...

S&S Activewear Appoints Three New Senior Vice Presidents

The Counselor Top 40 supplier has tapped executive talent to lead on sales, merchandisi...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting client needs by expanding internationally int...

DHL Suspends Shipping of $800+ Packages to U.S. Consumers

The logistics firm said the temporary move is a result of new customs rules. It’s conti...

Q1 Industry Sales Drop Amid Tariff Concerns, Trade War Uncertainty

Findings from ASI Research show distributor sales declined by 3.6% and industry confide...

The Bright Side: Koozie Group-Sponsored Service Dog Placed With Young Girl

Adorable pooch Bodie is the new best friend to Madison, a 4-year-old child from Texas w...

Tariffs Prompt Promo Suppliers To Pause China Imports, Stoking COVID-Era Supply Chain Fears

The 145% levy rates on China have companies in the merch space halting orders and shipm...

Acquisition Drives Sales Gain for Stran Promo But Firm Posts $4M Loss in 2024

The publicly traded Counselor Top 40 distributor released fully audited financial resul...

California Becomes First State To Sue President Donald Trump Over Tariffs

The Golden State’s complaint makes claims similar to other recent lawsuits against the ...

Koozie Group & Garyline To Combine Under Same Private Equity Ownership

Mill Point Capital LLC, a New York City-based PE firm, has acquired Koozie Group. The f...

Libertarian Public Interest Law Firm Sues Trump Administration Over Tariffs

Bringing the suit on behalf of five businesses that claim harm from the new import duti...

Former Duty-Free ‘Low Value’ Imports From China To Be Subject to 120% Tariff Rate

The change will impact promo suppliers and distributors. Meanwhile, there was confusion...

Headwear Brand Imperial Names Jeremy Davis CEO

The firm, whose brands sell in promo and other markets, noted that Davis has led the ac...

Quad Expands With Enru Acquisition & Promotes Tim Maleeny To Lead Agency Solutions

The multibillion-dollar commercial printing/marketing experience company also recently ...

Nearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists

The panel discussed the implications of the Trump administration’s tariffs for promo an...

Trump Pauses Reciprocal Tariffs for Most Countries; Hikes Levies On China

The president said he was dropping specialized country-specific import levy rates he an...

Legality of Trump Tariffs Questioned as President Hits China With Higher Import Levy Rates

Some legal experts say President Trump lacks the authority to implement his sweeping du...

Tariff Turmoil Ignites Red-Hot Demand for American-Made Merch

Distributors are flocking to suppliers that can offer domestically manufactured solutio...

Trump Administration Considering Scaling Down Proposed Port Call Fees

The potential multimillion-dollar charges stand to vastly increase importing costs and ...

Learn From These 4 Fun 2025 Masters Merch Trends

Golf’s first major tournament of the year plays host to one of the most interesting phe...

United Kingdom To Restrict Government Departments From Buying Branded Merch

A U.K. minister called spending on promotional products “wasteful,” adding it will be a...