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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

SOI 2020: Top 40 Outlook

Sales are down overall, but the industry’s largest firms are finding ways to adapt.

SOI 2020: Shifting the Supply Chain

The traditional industry sourcing model has weathered disruption before. Will this time...

SOI 2020: Staffing Shakeup in Distributor Workforces

Thinned-out ranks and empty offices are here for the foreseeable future – and possibly ...

SOI 2020: Consolidation in the Cards

The reality of prolonged shutdowns: Many firms may not be able to recover, prompting a ...

Technology Executive of the Year 2020: Sai Koppaka, BEL USA

Sai Koppaka's grandmother raised him. She was smart and tough, and always encouraged...

Hanes Now Offers Masks to Promo Market

Four styles are featured in the collection.

US Sanctions Chinese Firms for Alleged Forced Labor

Meanwhile, a separate investigation by The New York Times found evidence of alleged for...

How Long Will Promo’s PPE Run Last?

Some say that PPE business is slowing and becoming more competitive, but most still bel...

Promo Distributor Sales Drop 44.4% in Q2

Caused by fallout from the coronavirus pandemic, the historic plunge could have been wo...

Comic-Con@Home Offers Fun Merch

It’s another example of a large-scale convention gone virtual that’s trying to engage a...

Retail Sales Rise, COVID Surge Threatens Progress

Greater consumer spending sent U.S. retail sales up 7.5% in June.

Four Die in COVID Outbreak at Promo Supplier

Health officials have ordered Los Angeles Apparel (asi/67971) to remain closed. The com...

Meyer-Dunlap Affiliates With HALO

The Dallas, TX-based distributor counts Toyota, State Farm and other household name bra...

Fauci Suggests Strict Shutdowns

The infectious disease expert said states experiencing a surge in COVID-19 cases should...

Facebook Study Shows COVID’s Impact on Business

Sales and employment are down as small businesses worldwide face what the report’s auth...

Contest: Create Innovative Face Masks People Will Wear

There’s a million-dollar prize purse and access to rapid manufacturing opportunities fo...

3M Says It Stopped a $14 Billion N95 Fraud

The news comes after a court victory in Indiana. More legal action related to the alleg...

FDA: Hand Sanitizer With Methanol Is Toxic

Authorities say they have already identified hand sanitizers that contain the hazardous...

HanesBrands Makes 450 Million Masks for the US

The company also produced 20 million medical gowns and is now making face coverings for...

COVID-19 Outbreak Shuts Down Promo Supplier

Los Angeles Apparel had to close three facilities in California after more than 150 wor...

Study: Mask Mandate Would Benefit US Economy

If the federal government made wearing masks in public mandatory, that could prevent lo...

Pro Towels, EG Threads Team Up

The new strategic alliance will benefit both companies, executives said.

Four Suppliers Launch ‘Power Hour’ Webinar Series

S&S Activewear, Starline, Goldstar and Pro Towels/Superior Decorating are orchestrating...

New COVID-19 Surge Affects Promo

Cases are skyrocketing, especially in Sun Belt states – areas where the promotional pro...

As PPP Deadline Passes, More Stimulus Considered

Legislators are considering taking more action to help businesses hurt by the economic ...