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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

When Will Promo Sales Bounce Back?

Despite how bad things are now, industry execs are optimistic that the beginning of a r...

Terry Town Made the Famous NFL Draft Robe

The San Diego-based promo products supplier produced the Old Spice-branded robe worn by...

WTO: PPE Export Restrictions May Worsen Pandemic

The restrictions, coupled with reports of “nationalized” N95 factories in China, are af...

Senator: Investigate Amazon for Antitrust Crimes

Citing recent media reports, Sen. Josh Hawley says Amazon uses proprietary data from th...

Merch for Essential Workers Abounds

Essential worker merchandise is suddenly everywhere. "Essential AF" T-shirt...

China: No COVID-19 Cases Remain in Wuhan Hospitals

UPDATED, April 28, 7:30 a.m. This article was updated at the above time to...

Promo Distributor Sales Drop 4.9% In Q1

Sales were strong through early March but were then torpedoed by the coronavirus, trigg...

Scams Targeting PPE Buyers Proliferate

While domestic promo suppliers and distributors aren’t accused of wrongdoing, industry ...

California Lifts Plastic Bag Ban

The temporary measure marks another rollback of plastic bag prohibitions during COVID-1...

Demand for Branded Masks Could Soar

That presents potential big opportunities and ethical quandaries for promotional produc...

3M Questions Daymond John’s Deal To Sell N95 Masks

The star of reality show Shark Tank faces no criminal or civil charges, and denies any ...

EPromos, Chris Riggs Collaborate on Earth Day Art

Hit Promo was also part of the project, which included a charitable effort for COVID-19...

Grants Lend Helping Hand to Struggling Businesses

The grants are available from private companies that range from Facebook to Salesforce....

Yes, Distributors Are Still Selling Promo

Learn how some promotional products distributors are generating sales of promo and prin...

Musical Acts, NBA Teams Sell Branded Face Masks

The initiatives often have a charitable component.

GeigerBTC Names New Top Executive

Vicky Kinasz will be taking over for the retiring Frank Murphy.

New China Rules Delay PPE Exports

Importers in the promo industry have reported some minor delays due to the regulations,...

Experts: COVID-19 ‘Peak’ Is Nearing

Certain shutdown/social distancing practices in some areas of the U.S. could be conside...

Gemline Expands Into Hand Care Category

The expansion comes as the coronavirus fuels increased attention to keeping hands clean...

IMF: US GDP to Sink 5.9% in 2020

The International Monetary Fund has predicted that coronavirus-related disruption...

Dr. Birx Bobblehead to Support COVID Fight

Five dollars from the sale of each bobblehead will be donated to the Million Mask Chall...

Experts: COVID Turnaround Could Be on Horizon

Some positive data and predictions helped bolster stocks and raise hopes that there cou...

4imprint Says Orders Down 80%

As the largest distributor in the promotional products market, 4imprint’s performance c...

Provide Merch for Virtual Beer Festivals

It’s a proverbial ‘win-win’ for promo distributors and brewers at an otherwise dire time.

How to Build a Seven-Figure Store

Here’s another installment of The Campaign, a monthly feature from Counselor magazine t...