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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Gemline to Offer Paper Mate, Sharpie to Promo

The Top 40 supplier will offer the household name brands through a partnership with New...

Promo Case Study: $100K Gift Order for a Union

Despite the business challenges posed by COVID-19 in 2020, savvy promo products firms s...

Q&A: Randy Chen on Beating COVID, Surviving 2020

The promo products executive talks about how he and his business have been doing in the...

5 Ideas for Targeting Booming Podcast Market

The popularity of branded merchandise from podcasts is soaring. Promo products distribu...

Minimum Wage Rises Take Effect

Mandated minimum wages are rising in 24 states in 2021.

ASICentral’s Top 10 Most-Viewed Articles of 2020

These are the stories, podcasts and videos that resonated most with readers. Plus: ASI’...

#PromoOn: Reflections on Promo’s 2020

Executive Editor Christopher Ruvo reflects on the promotional products industry’s 2020 ...

Koozie Group Acquires IMAGEN Brands

The blockbuster deal involves two of the largest supplier firms in the North American p...

Can Employers Make Employees Get A COVID Shot?

And should they? Legal experts weigh in on those questions and more.

Hong Kong Gift Fair Rescheduled

The event will now occur in a hybrid virtual/physical format, with the digital event ha...

Aid Package Has $284 Billion in New PPP Loans

Congress was expected to approve the new stimulus package on Monday, Dec. 21. The bill ...

Amazon Launches Custom T-Shirt Service

Users can have tees, with personalized tags, created to their precise measurements.

Case Study: Multi-Million Dollar McDonald's Order

COVID-19 has caused market disruption that’s forced promo distributors to adapt like ne...

Feds Seize $600,000 in Fake N95 Masks

3M, parent company of Top 40 supplier 3M/Promotional Markets, helped federal authoritie...

Fauci: COVID Could be Under Control Next Year

Vaccine doses could potentially be available for all people in the U.S. by late March a...

UCLA Economists Predict 6% GDP Growth in Q2 2021

It’s part of an optimistic forecast for the American economy that envisions quarterly g...

AIM Smarter Forms Diversity Council

The distributor network is also planning an educational series on diversity for the pro...

Feds Seize Counterfeit 3M Masks

The latest seizure of bogus products by federal officers occurred in Cincinnati.

CDC Stickers, Buttons Raise Vaccination Awareness

The United States began vaccinating healthcare workers against COVID-19 on Monday, Dec....

Promo Icon Bill Vernon Passes Away

Industry pioneer, civic leader, Army veteran, proud Iowan and devoted family man – Vern...

Alcom Printing Acquires Christmas City Printing

Both companies are based in eastern Pennsylvania.

Next Level Apparel Names Co-CEO

Randall Hales will ultimately take over for current CEO Joe Simsolo, who plans to trans...

Jeff Lederer Leaving alphabroder

The president of the Top 40 supplier’s hard goods division, Prime Line, said it’s time ...

Biden: No Immediate Plan to Nix Trump Tariffs

The levies on imported goods from China directly affected the promotional products indu...

Ban on Some China Cotton Could Affect Promo

Cotton and products produced by Xinjiang Production and Construction Corps will not be ...