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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

FedEx Becomes A Promo Products Distributor

The shipping giant’s FedEx Office subsidiary has launched a website from which it’s sel...

Delta Apparel Says Sales Rose

The Top 40 supplier reported preliminary results that show a 12% year-over-year increas...

PRO Act’s Future Is Foggy But It’s Still in Play

Promo leaders fear the legislation could hurt the industry, but some labor advocates sa...

PRO Act Gains Key Allies in the Senate

Some promo pros think the bill, if enacted, could hurt the industry, particularly indep...

HALO Names Kevin Pollack COO

The company is the second largest distributor in the North American promo products indu...

4 Social Media Tools To Help Improve Your Marketing

Use these four tools to improve your online outreach and strategy. 1. BuzzSumo...

Sasha Pirrie Joins BAMKO as National Sales Manager

Pirrie was previously in sales leadership roles with Top 40 promo suppliers PCNA and Lo...

PCNA Partners With UNTUCKit

The Top 40 supplier is offering select styles from the brand of casual wear shirts that...

Feds Seize $350,000 of Fake N95 Masks in Texas

Through the first three months of 2021, U.S. customs officers have seized 18 million co...

Cimpress Shares Preliminary Q3 Results

Sales were down, and the company had an eight-figure operating loss, but there were pos...

Geiger Wins Gold For Its Green Efforts

The Top 40 promo distributor has also joined the United Nations Global Compact.

Hullinger Departs for BELLA+CANVAS; alphabroder Names Pantano CEO

Norm Hullinger had been CEO of alphabroder, promo’s second largest supplier, for nine y...

HPG Partners With Nomatic and Pladra

The Top 40 supplier will be selling products from the retail brands through its HPG Exc...

Commonsku Hits $1 Billion in Network Volume

The milestone comes a decade since the company’s founding.

3M Sues Florida Firm, Alleges N95 Fraud

3M, which makes N95 respirator masks, is the parent company of Top 40 supplier 3M/Promo...

Fluid Branding Acquires Reflex Marketing

The deal involves two of the U.K.’s top distributorships.

How To Grow Your Email Subscriber List

Email marketing provides a direct conduit for communicating tailored messages and...

PPP Running Out of Funds

Promo firms that need support from the relief program should hurry up and apply, some e...

Masters Merch Frenzy Returns to Augusta

The 2021 branded items may be the hallowed tournament’s most sought-after collection.

New York to Legalize Recreational Cannabis

The move could create a lucrative new market for promo products sales.

IMF: US Economy to Grow 6.4%

The upgraded forecast, along with other positive economic data on jobs, manufacturing a...

HPG Brings Fresh Food to Batch & Bodega Line

The Top 40 supplier says the offering meets a food gifting need sought by distributors’...

Paul Bellantone Joins HALO

The former CEO of PPAI is now a senior VP with the Top 40 distributor.

Promo Case Study: A Win at the Holidays

This Houston distributor overcame inventory shortages and shipping snags to deliver a w...

Dave Saracino Joins Charles River Apparel

The promo industry veteran is now the Top 40 supplier’s Vice President of Sales.