Promo Research
ASI Insights
The mission of ASI’s insights team is to provide data & infographics to help our members show the value of promotional products and improve their business.
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Latest Research News
Research
Promo Sales Drop for Second Consecutive Quarter, but Optimism Up for Rest of 2025
Distributor sales collectively declined by 3.2% in Q2 2025, according to new findings from ASI Research, due to tariffs and buyer hesitancy.
Research
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained interest in trendy products like custom socks and popular retail brand names.
Research
Consumer Research: Region
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics.
2025 End-Buyer Research Series
This exclusive research is the promotional products industry's most comprehensive study on end-buyers. Broken down by markets and other demographics, it reveals what end-buyers value most in promo and how they use it.
State of the Industry
This award-winning, annual report provides an in-depth look at the current state of the promotional products industry including top product categories, leading markets, the Top 40 suppliers & distributors by sales and much more.
Ad Impressions Study
The industry’s most comprehensive report on the power of promotional products features compelling data to prove to your clients that promo is the most high-impact, cost-effective advertising medium around.
2023 Ad Impressions Study Infographics Library
State and Regional Report
Our exclusive data breaks down annual distributor sales by state and region plus offers the strategies, products and trends that are going to propel distributors forward.