Strategy October 26, 2023
Brighten Up Campaigns With Butter Yellow
The runway favorite is poised to trend at retail and in wholesale circles in the new year.
As economic and geopolitical uncertainty continue, a sunny, optimistic hue is making appearances on runways as a must-know trend for spring.
Butter Yellow is an attention-grabbing hue that’s easy to add to existing wardrobes.
Designers such as Bottega Veneta, Loewe, Louis Vuitton and Proenza Schouler all presented flowy, feminine dresses in Butter Yellow – and distributors can leverage the trend for campaigns in the first half of 2024.
W Magazine calls the color “a perfectly mellow dose of sunshine.” Kaitlyn Clapinski at The Everygirl says it’s a bright color that has staying power. “Trendy tones, such as Barbie pink, will inevitably come and go, whereas a pale yellow shade is everlasting no matter the season,” she writes. “Simply put, yellow is a no-fuss way to incorporate color that still fits into a capsule wardrobe.”
Here are a few items in related hues from industry suppliers and ideas for using them in upcoming campaigns.
1. Dance & Cheer
Dance studios and cheer teams can distribute jogger sweatpants in bright pastel tones.
Jogger sweatpants from Labdip Inc. (asi/66022)
2. Wedding Parties
Brides with a pastel yellow theme on their special day can distribute commemorative bottles of matching nail polish.
0.5 oz. nail polish (NAIL6) from WOWLine (asi/98360)
3. Team-Building Events
Attendees at off-site retreats will appreciate this insulated tumbler in a bright eye-catching hue.
Insulated tumbler (SBV24) from ADNART (asi/31518)
4. Spas & Salons
Suggest that personal-care businesses distribute writing instruments in pastel colors that will remind recipients to book their next hair, nail or facial appointment.
Zebra Z-Grip ballpoint (ZEB-ZGRIP-P) from Liqui-Mark Corp. (asi/67675)
5. New-Hire Kits
Recommend to corporate clients that they welcome new employees with a bright cooler that’s perfect for lunch in the office or a picnic in the park.
Non-woven cooler (BG127) from The Magnet Group (asi/68507)