With the news of Top 40 supplier and worldwide retailer American Apparel filing for Chapter 11 bankruptcy protection yesterday, the company is of course trending big time on Twitter. With reaction ranging from pure news coverage to people wondering whether they’ll still be able to get their favorite American Apparel T-shirts to others hoping for price reductions on the company’s clothes, the world is certainly weighing in. Check out an assortment of Tweets since yesterday.

Hopefully American Apparel has a sale now cuz I want some high waisted jeans but I'm not paying over $50 for em

— Ice bank mice elf (@Me_PYT) October 6, 2015

The question remains whether American Apparel can reignite consumer interest after years of mounting losses???

— My Image Expert (@MyImageExpert) October 6, 2015

i hope american apparel doesn't go under now that they've filed for bankruptcy, it's my favourite store

— ÆNDREW (@_andrewlau) October 6, 2015

American Apparel bankruptcy also caused by legal battle with the retailer’s ousted founder, Dov Charney. Ego lifted and downing company.

— Michel Stevens (@achievemktg) October 6, 2015

@realDonaldTrump make American Apparel great again

— Brooke LeBlanc (@brookeleblanc) October 6, 2015

Now it's filed for bankruptcy, here are five trends American Apparel got us ALL wearing http://t.co/ihgGmwR0WL pic.twitter.com/zHlKnLxfnT

— The Debrief (@TheDebrief) October 6, 2015

If American apparel lowered their prices, they wouldn't be bankrupt! I love their clothes but they're so expensive :///

— Laura☾ (@laurajf_) October 6, 2015

I recall a reading a boastful interview with the ex-CEO of American Apparel who said "sex sells". Well, clearly not. http://t.co/5fFWPmMfV2

— Simon Chan (@thelondonblog) October 6, 2015