Strategy November 22, 2016
ASI Employees Eat Promotional Bugs
Last month, Joe Haley of The Joe Show fame backed up one of his showcase items, edible insects, by eating it during a Facebook Live stream. To the delight of hundreds of users, Joe happily consumed the item – which includes various species like crickets, chrysalis and water scorpions – courtesy of supplier Entosense (asi/52497).
But there were leftovers. A lot of them!
So instead of wasting the product we opened it up to the rest of the company. What did they think of edible bugs? Find out in the video below!