Strategy May 14, 2020
DC Teams Combat COVID With Merch Fundraiser
Professional sports teams in the nation’s capital are teaming up on a merch-driven fundraiser that benefits people on the front lines of the fight against COVID-19.
The Washington Capitals (NHL), Washington Wizards (NBA) and Washington Mystics (WNBA) have a released a new line of branded T-shirts that will raise money for Monumental Sports & Entertainment’s “Feeding the Frontlines” charitable fund.
To help raise money for our #FeedingtheFrontlines fund to provide meals to heroes in the medical community, the @Capitals, @WashMystics and @WashWizards are offering limited-edition T-shirts.
— Monumental Sports & Entertainment (@MSE) May 13, 2020
Show your support! Order now: https://t.co/cVprwaPLSz pic.twitter.com/hmTci7q1vm
Proceeds from sales of the T-shirts will go to feeding first responders, healthcare workers and essential workers in the Washington D.C. area.
In replacing “Washington” with “Wash Your Hands” in the Capitals logo and adding a second, sudsy hand in the Wizards logo, the T-shirts’ messaging promotes frequent hand washing, a CDC recommendation to limit the spread of COVID-19. The Mystics “We’ll Always Be Together” shirt promotes unity and togetherness during a time of quarantining and social distancing.
To date, the “Feeding the Frontlines” fund has underwritten more than 7,500 meals to first responders, healthcare personnel and essential workers – and raised more than $175,000.
The limited edition T-shirts cost $25 each and can be purchased on the MSE Foundation site at https://www.monumentalfoundation.org/tees.