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Strategy

DC Teams Combat COVID With Merch Fundraiser

Professional sports teams in the nation’s capital are teaming up on a merch-driven fundraiser that benefits people on the front lines of the fight against COVID-19.

The Washington Capitals (NHL), Washington Wizards (NBA) and Washington Mystics (WNBA) have a released a new line of branded T-shirts that will raise money for Monumental Sports & Entertainment’s “Feeding the Frontlines” charitable fund.

Proceeds from sales of the T-shirts will go to feeding first responders, healthcare workers and essential workers in the Washington D.C. area.

In replacing “Washington” with “Wash Your Hands” in the Capitals logo and adding a second, sudsy hand in the Wizards logo, the T-shirts’ messaging promotes frequent hand washing, a CDC recommendation to limit the spread of COVID-19. The Mystics “We’ll Always Be Together” shirt promotes unity and togetherness during a time of quarantining and social distancing.

Capitals shirt

The Washington Capitals replaced the “Washington” in their logo with the phrase “Wash Your Hands.”

To date, the “Feeding the Frontlines” fund has underwritten more than 7,500 meals to first responders, healthcare personnel and essential workers – and raised more than $175,000.

The limited edition T-shirts cost $25 each and can be purchased on the MSE Foundation site at https://www.monumentalfoundation.org/tees.