See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Strategy

The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers: Infinity War, tis the season for collaborating with Marvel. Pop superstar The Weeknd is the latest to join forces with the media juggernaut, releasing a comic book named after his smash hit Starboy.

To hype up the June 16th release of “The Weeknd Presents: Starboy”, the “Can’t Feel My Face” singer has unleashed a collection of Starboy-themed merchandise on his website.

The Marvel XO “Vol. I Issue 1” Collection includes a long-sleeved T-shirt with "The Hounds" on the front, a Starboy short-sleeved T-shirt, a hoodie with a black-and-white portrait of arch nemesis Smiley, a Marvel x XO baseball cap and a hooded coach jacket with Marvel and The Weeknd's respective logos on the front and a fiery image of Smiley on the back.

The limited edition collection is only available for purchase for from May 18 through May 21.