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Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings throughout 2025 while wellness and seasonal items surged.
Top Stories
Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear
Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.
Winter Storm Fern Updates
Over the weekend, winter storm Fern ravaged through much of the U.S. If your company has been affected, please email us at feedback@asicentral.com . Below are updates about promo company...
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budgets.
Promo Insiders: Lance Stier of NC Custom on Innovations & Trends in Food Gifts
The Counselor Top 40 supplier recently acquired Confection 360, opening the door to new decoration possibilities including high-speed etching of chocolate.
Latest News
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My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
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IdentiBrands Powered by Proforma Acquires Absolute Ink Promotional Products
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Pro Towels Names Melissa Mason as VP of Client Partnerships
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MadeToOrder Promotes Stephanie Hinkle & Hannah Granata to Director Roles
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Soardist Appoints Mark Jaroszewski to President & COO
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This Week’s New Suppliers: The Industry’s Newest Promo
Product Hub
Products
Editor’s Picks: Tasteful T-Shirts
These top-searched branded T-shirt options are tried-and-true picks for a classic promo campaign item.
Products
This Week’s New Suppliers: Promo Primed for Success
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and leisure sectors can gift practical but elegant branded travel accessories to make a good impression on new clients in 2026.
4imprint Projects Annual Revenue & Profit Down Compared to 2024
The largest distributor in promo said it remained resilient amid a “volatile macroeconomic environment,” according to a trading update for investors released this week.
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Burnside/Sierra Pacific Adds Direct-Order Capabilities, Broadens Promo Support Team
The apparel supplier has relaunched its website, enlisted multi-line reps and expanded its customer service team following the conclusion of its 20-plus-year distribution agreement with S&S Activew...
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Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland
The countries, which include Germany, France and the United Kingdom, maintained a united front after holding an emergency meeting over the weekend.
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Royal Apparel Acquires Second Hauppauge, NY, Facility for Manufacturing
Having recently opened its West Coast distribution center, the supplier is doubling down on its Long Island manufacturing presence.
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PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the exclusive provider of the select styles from the Indiana-based workwear brand to the industry.
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
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Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.
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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.
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ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.
Sponsored Content
STAHLS'
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Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...