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Strategy

Video: A Look at High-End Joggers

Activewear represents a quarter of all U.S. apparel sales, according to a recent study by market research firm NPD Group. With athleisure continuing its dominance in the market, it’s no wonder that the humble sweatpant has transcended the gym and the couch to become a style staple, rebranded as the fancier-sounding “jogger.” In the latest Trends Translator video, we look at a few comfy designer styles and their promo industry equivalent.