The 2018 Apple Worldwide Developers Conference is happening this week in California. It’s an annual forum for Apple to showcase its new software and technologies to software developers. Naturally, there is some pretty cool branded merchandise on offer. Keeping with the tradition of past years, Apple is again giving registered developers and scholarship winners a free jacket when they pick up their badges. This 2018 jacket is a hip denim number from Levi’s that features a removable WWDC 2018 pin on the left breast pocket.

Here’s a preview of this year’s #WWDC jacket swag courtesy of app devloper Charlie Cocchiaro. It’s a black jean jacket with no logo, just a cool, metallic WWDC18 badge. pic.twitter.com/TksIZ2mDo9

— Lance Ulanoff (@LanceUlanoff) June 3, 2018

In addition to the fashionable jacket, attendees also received a set of pins. As you can see below, the pins are influenced by Emoji and Animoji.

#wwdc 2018 Swag: Return of the Pins!

A post shared by Rene Ritchie (@reneritchie) on Jun 3, 2018 at 9:21am PDT

Certainly, some folks were stoked to receive the swag:

Woop woop! All registered and also got some sweet pins in my swag bag! #wwdc https://t.co/adAhguY3rA pic.twitter.com/rqZ32qLovC

— Jerrold Poh 🥝 (@jklp) June 3, 2018

Just to pick up the Apple #wwdc registration badge and some swag #wwdc18 pic.twitter.com/VmGxFtUStM

— Marco Tenback @WWDC (@MarcoTenback) June 3, 2018

Ran into my son when dropping off Apple store swag at the hotel so I gave him his new WWDC T-shirt and put me hat on him. Looks like an attendee now 👌🏻 pic.twitter.com/94Ehmlzmrh

— Ben Chatelain 🚀 WWDC (@phatblat) June 5, 2018

Of course, you can’t please everyone:

Spotted in the trash outside McEnery: someone’s WWDC attendee swag bag

— Michael Steeber @ WWDC (@MichaelSteeber) June 4, 2018

Beyond the official conference swag, brands attending the event had merch on offer, too:

Pssst.

We’re at a table in front of the labs area. Come say hi and nab some Bear swag!#WWDC #WWDC18 pic.twitter.com/ThqKTDY71z

— Bear (@BearNotesApp) June 4, 2018

First time ever at WWDC: morning (06:30!) HIIT workout with Kayla Itsines (Sweat app, there are a lot of ads over the Internet).

It was fun and I got some swag. pic.twitter.com/RfuN4IEXN1

— Vera Tkachenko (@iVira) June 5, 2018

If you’re at #WWDC this week and see me, I’d be more than happy to slide some @Buffer swag your way 🎉🤘 pic.twitter.com/ekDt79VCC3

— Jordan Morgan (@JordanMorgan10) June 3, 2018

It all goes to show: Even at a conference focused on pioneering digital technology, tangible promotional products remain valuable, sought-after vehicles for brand enhancement, community building, and saying thanks. Swag on ~