Disney’s magical touch extends to its merch.

Few, if any, do a better job of translating their brand into merchandise than Disney. The latest example of that is the new line of special swag the entertainment maestro has launched for its 2019 Disney California Adventure Food & Wine Festival, which starts Friday (March 1) at Disneyland and runs through April 23.

This week, Disney teased some pieces from the collection, as media outlets like NBC and WDW News Today reported. From a promotional products perspective, what caught our attention was the deft job Disney did at combining some of its iconic brand symbols with the food-and-drink theme of the event itself. It’s something from which promo pros can take inspiration.

First case-in-point? The below Minnie Mouse ears headband, which features a spiffy spoon and fork in a way that feels natural and truly complementary.

Photo by Joshua Sudock/Disneyland Resort

Another great example? The festival logo that shows Mickey Mouse enjoying a plate of delicious food over an apparent wine/ale barrel. The branding appears on a T-shirt Disney teased as well as the below wine tote.

Photo by Joshua Sudock/Disneyland Resort

Another product we loved? This wine-shaped cutting board that features carved silhouettes of Disney symbols, including the beloved castle.

Photo by Joshua Sudock/Disneyland Resort

For more on the Disney California Adventure Food & Wine Festival, check out this blog.