Cincinnati, OH-based supplier Links Unlimited (asi/67617) has announced that it is now a preferred partner for littleBits, a New York-based education startup.

Links is very excited about our new partnership with @littleBits , inventor of the electronic building block! https://t.co/mIhsSXE2nO pic.twitter.com/oFUWXQxttc

— Links Unlimited (@LinksUnlimited) November 28, 2018

“We are delighted to be partnering with littleBits as its corporate channel/special markets supplier,” Corey Wolfe, director of sales at Links Unlimited, said in a press release. “littleBits allows Links Unlimited to enter the toy category, diversifying our already robust portfolio of brands. We see enormous potential that corporations will use littleBits as a component for their cause marketing efforts.”

As a result of the partnership, corporations can now gift littleBits’ system of electronic building blocks to their employees or donate to schools and charities. Parents can also participate in a new point-based reward/loyalty program, gifting littleBits kits to their kids. 

“Many of our biggest fans have been looking for easy ways to give STEM toys as gifts,” said Mark Crandell, global vice president of sales at littleBits. “Additionally, we’ve received requests from corporations asking for custom branding and co-branding on our products for gifts and incentives. Working with Links Unlimited as a partner is one way for us to be confident that we are fulfilling our customers’ needs.”

Founded in 2011, littleBits has won more than 150 awards in tech, education, and toys, including The Toy Association’s 2018 Creative Toy of the Year. The company has been credited with inventing electronic building blocks, selling millions of kits in over 70 countries.