Strategy December 12, 2018
Case Study: BAMKO Creates ‘Pancake Wear’ For IHOP
The collection includes everything from T-shirts and “onesies,” to holiday sweaters.
Pancake apparel is here – and its thanks in part to Top 40 distributor BAMKO (asi/131431).
The Los Angeles-based promotional products firm has teamed up with IHOP to create the famous pancake house chain’s 2018 Winter Pancake Wear Collection. With prices ranging from $5 to $65, the line of logoed apparel and accessories includes everything from cheery holiday sweaters, tote bags with cheeky phrases and comfy pancake-themed socks, to sweatshirts, trucker hats, lounge pants, onesies and retro-inspired T-shirts.
BAMKO orchestrated the online shop where folks can go to purchase apparel that proclaims their pancake pride.
"We are ecstatic about the opportunity to work with IHOP," Brett Marz, co-founder of BAMKO, said in a statement. "IHOP is all about doing the unexpected, which matches perfectly with our mission at BAMKO, and is what makes this an exciting collaboration. Together, we're going to create unique and innovative merchandise that further enhances the already iconic IHOP brand and invigorates the legions of passionate IHOP fans around the world."
The collection carries a charitable intent too. During the 2018 holiday season, a portion of the proceeds from the sale of every lounge pant and onesie will benefit children’s health and wellness charities, including Children’s Miracle Network Hospitals.
BAMKO, which is owned by publicly-traded Superior Group of Companies, expects to add new merchandise throughout the months ahead. Also notable for promo professionals: Product pages in the Pancake Wear store prominently feature a link that tells California residents to click for warnings required by Prop 65, which is product safety legislation that applies in the Golden State. BAMKO’s warnings are a smart and necessary precaution all distributors should be undertaking if potential end-buyers/end-users are in California.
With reported 2017 North American promotional product revenue of nearly $80 million, BAMKO ranks 25th on Counselor’s latest list of the largest distributors in the industry. The firm debuted on the Top 40 list in 2018, and has driven growth organically and through acquisitions, including the 2017 acquiring of former Top 40 distributor Tangerine Promotions. BAMKO President Phil Koosed ranks 26th on Counselor’s Power 50, which recognizes the most influential people in the promotional products industry.