Strategy August 30, 2016
Slideshow: Extreme Embroidery Shop Makeover
In early May, Wearables sent Joyce Jagger, The Embroidery Coach, to Wickenburg, AZ, for two days to help Creations in Thread get more organized and improve the quality of its embroidery. Jagger also helped owner Bobbi Brooks with a relocation to a larger shop in the heart of the tourist destination's downtown.
The full shop makeover story will appear in the November/December issue of Wearables. In the meantime, check out this slideshow from Jagger's trip to Arizona.
Creations in Thread in Wickenburg, AZ, was the latest recipient of Wearables' Extreme Shop Makeover series.
Joyce Jagger (right), The Embroidery Coach, looks over the quality of embroidery at Creations in Thread in Wickenburg, AZ. Owner Bobbi Brooks asked for help getting organized and boosting sales.
"I have a cap addiction; I order caps all the time. Customers order odd numbers, but I have to order a dozen at a time, so they just multiply," admits Bobbi Brooks, owner of Creations in Thread in Wickenburg, AZ. "It's a cowboy town, so I do a lot of caps."
According to Jagger, Brooks' books "were a mess." During her two-day visit to Wickenburg, Jagger helped the Creations in Thread owner to update her paperwork and clean up her Quickbooks.
Jagger shows Creations in Thread employee Amber (left) some new tricks on the shop's embroidery software.
Bobbi Brooks started Hustle, a line of women's activewear aimed at barrel racers. The apparel is especially popular at the rodeos that flock to Wickenburg, AZ, in the winter months.
Creations in Thread in Wickenburg, AZ, has two six-head embroidery machines, and one single-head.
In August, Creations In Thread moved to a much larger location in the heart of downtown Wickenburg, AZ, in part to take advantage of foot traffic from tourists. Embroidery Coach Joyce Jagger helped owner Bobbi Brooks lay out her expanded shop.
To nab more tourist dollars, the new Creations in Thread features an attractive array of retail goods, in addition to custom screen printing and embroidery.
Joyce Jagger helped Creations in Thread owner Bobbi Brooks layout her shop, which expanded from 2400 square feet to roughly 4,000, when it moved to a new location in August.