Strategy April 06, 2016
Fashion Faceoff: Monica Bates' Vantage Concept
For the Wearables Fashion Faceoff contest, we asked six juniors at Moore College of Art & Design to come up with embroidery or screen-printing concepts to embellish a garment offered by Vantage Apparel. The designs are meant to complement athleisure outfits the students have been creating throughout the school year. As part of the contest’s educational aim, we encouraged representatives of Vantage to provide feedback on the students’ concepts and make suggestions on how best to translate them to their chosen medium.
Monica Bates chose a fleece jacket (3271) from Vantage in royal blue and created a repeating design to be laser-etched down its left sleeve. After reviewing Bates’ concept sketch, Diana Mumm, Vantage’s creative director, determined it was feasible, asking only for vector art of the pattern Bates wanted etched onto the sleeve.
Check out the below slideshow to see Bates’ concept for Vantage.