Manufacturing Day shines a spotlight on the critical role of manufacturing in the U.S. economy, and the industries that make it possible. For the print and promotional products industry, it’s a special opportunity to showcase what the industry is all about, offering a glimpse behind the scenes of what it takes to put ink on “stuff.”

In a Q&A in Apparelist, Stephanie A. Buka, the government affairs manager for PRINTING United Alliance, shares why this day matters and how promotional products companies can celebrate their workforce and attract new talent.

Here are some key takeaways from the conversation:

• Manufacturing Day on Oct. 3, 2025, provides an opportunity for the print and promotional products industry to highlight its role in the U.S. economy and to inspire the next generation of talent.
• Promo and print companies are encouraged to host open houses and partner with high schools, trade schools and colleges to offer internships or apprenticeships, giving students hands-on exposure to the industry.
• Younger people are drawn to businesses that emphasize sustainability, use of modern technology and innovation. Companies showing off eco-friendly practices and advanced printing processes are more likely to attract emerging talent.
• The industry faces labor shortages, making it critical to invest in workforce development and mentorship. Policy changes like the Freedom to Invest in Tomorrow’s Workforce Act, which expands 529 savings for technical education and certifications, support these aims.

Read the full story on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic content partner.

Read more on Apparelist.