ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on end-buyers at companies with more than 5,000 employees, the last of several company size categories surveyed throughout the United States.

The number of U.S. firms with more than 5,000 employees makes up less than 1% of the total of registered businesses in the country, according to the United States Census Bureau – but this company size demographic still employs more than a third of the workforce.

ASI’s promotional products end-buyer research reports that this company size is the most likely to purchase promotional products for those employees; it’s the only end-buyer demographic surveyed that’s more likely to give out promo to employees than current customers. End-buyers with more than 5,000 employees are most likely to purchase promo through a distributor and to pay a premium for socially responsible products.

Click here for a PDF of this infographic.