Product Hub October 03, 2025
Promotions Planner: A Fresh Start
Start presenting ideas to clients for promo campaigns centered around January observances.
January means a fresh start – often new products for promo companies, a blank slate on the budget and consumers eager to embrace their New Year’s resolutions (for now). From quirky celebrations like National Trivia Day to month-long themes like National Hobby Month, these January observances make the New Year an ideal time for brands to connect with consumers through timely, creative campaigns. Use the suggestions below to help clients start the year strong and build momentum for the months ahead.
Jan. 4: National Trivia Day
Celebrate the connoisseurs of strange facts, pop culture and previously irrelevant quotes with a rowdy game of bar trivia – and all of a sudden, those facts aren’t so strange or irrelevant anymore.
PITCH: Local bars and restaurants can host trivia night and offer branded prizes, like a sweatshirt or a set of pint glasses, to the winning teams.
CORKCICLE pint glass set (100919) from Gemline (asi/56070)
Jan. 12: National Clean Off Your Desk Day
Observed annually on the second Monday of January, this observance is meant to shame those of us who need a holiday to remind us to keep our desks clean. (Kidding. Mostly.)
PITCH: Cleaning companies or office supply stores can offer special promotions to encourage workers to get their desks organized.
Multifunctional pen holder (GTAB107) from G2G Promo (asi/55635)
Jan. 12: National Pharmacist Day
Pharmacists hugely impact our overall health, allowing us to get the prescriptions and medication that we need on a day-to-day basis – and it’s time they get a thank-you.
PITCH: Pharmaceutical companies and local drugstores alike should recognize their hardworking pharmacists and pharmacy techs with a special something.
Business laptop backpack (FT9231) from Marketing Gifts (asi/68835)
Jan. 19: National Popcorn Day
Americans allegedly consume some 14 billion quarts of popcorn every year – talk about a lot of kernels! Whether it’s microwave popcorn or kettle corn, celebrate this savory snack on Jan. 19.
PITCH: Movie theaters or sports arenas should mark the occasion with a popcorn giveaway.
Triple Mix Popcorn (CL1705) from Maple Ridge Farms (asi/68680)
National Hobby Month
For anyone whose New Year’s resolution is always to try out a new craft, pick up a sport or just use their phone less, National Hobby Month in January is the perfect opportunity to stick to your guns.
PITCH: Suggest that companies give out pickleball sets as their holiday gift, or that craft store clients offer a giveaway with purchase in the New Year.
Smasher pickleball set (PIK085) from Peerless Umbrella (asi/76730)
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