WHOOPLA (asi/522701) created a “Triple Dare Kit” for KVD Beauty to target influencers and create a viral social media moment. Products included custom hot sauce from Hot Sauce Harry’s (asi/61826), a clear acrylic container from U.S. Box (asi/92775), custom decals from Outpost Digital Print (asi/30192) and a mailing box from Yebo.

WHOOPLA (asi/522701) recently helped KVD Beauty cut through the social media noise with a uniquely interactive and daring campaign. The “Triple Dare Kit” campaign successfully promoted three of the brand’s hero products by challenging its recipients to put their bold claims to the ultimate test. It combined viral social media trends with cleverly selected promotional products that captivated influencers and generated significant buzz.

‘Dare’ To Be Different

WHOOPLA aimed to spotlight the impressive performance of three of KVD’s bestselling products: the Everlasting Hyperlight Vegan Transfer-Proof Liquid Lipstick, the Tattoo Pencil Liner and the Good Apple Full-Coverage Serum Foundation. The goal was not just to tell people that these products worked, but to have trusted beauty voices demonstrate it.

The strategy involved creating an exclusive Triple Dare Kit and sending it to a curated list of 500 social media beauty influencers. This kit wasn’t just a package of products; it was a call to action. It invited recipients to participate in three specific challenges, or “dares,” designed to demonstrate the long-wear, waterproof and transfer-proof qualities of the makeup.

WHOOPLA owner John Vo says the goal of the promotion was to raise awareness of the three products. “They asked us to help them come up with something that was more of a kit to send out to people,” he says. “We came up with the box with the promotional items of ‘tools’ to help facilitate the dares.”

The success of the campaign hinged on the thoughtful and creative execution of the kit itself. Each element was designed to support the dares and enhance the overall brand experience. The products were housed in a custom-printed mailer box from packaging company Yebo, and featured a divider insert, creating three distinct compartments. Over each compartment, an overlay flap provided clear instructions for the corresponding dare, making the experience seamless and exciting from the moment of unboxing.

“Essentially [KVD Beauty] wanted to consolidate everything and send it to influencers so they could do all three dares at once; they wanted it to be more refined,” Vo explained. “We suggested the mailer kit with the different items in it. Each dare was separate, succinct and clear.”

Dare 1: The Spicy Snack Dare

To prove the smudge-proof power of the Everlasting Lipstick, WHOOPLA included a Hot Mama pickle, a bottle of custom-branded “KVD Everlasting Hot Sauce” from Hot Sauce Harry’s (asi/61826) and spicy candy. Influencers were dared to eat these spicy, messy foods and then wipe their lips to show the lipstick remained perfectly intact. This challenge tapped into the “spicy food challenge” trend while directly validating the product’s transfer-proof claims in a real-world scenario.

Dare 2: The Water Dump Dare

Demonstrating the waterproof capabilities of the Tattoo Pencil Liner required something dramatic. For this dare, the kit included a KVD-branded reusable plastic container from U.S. Box (asi/92775) with decals from Outpost Digital Print (asi/30192). Influencers were instructed to fill it with water and dump it over their faces on camera. The result was a powerful visual of the eyeliner holding strong without smudging or running.

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Dare 3: The Pillow Scream Dare

The final challenge targeted the transfer-proof claim of the Good Apple Serum Foundation. Paired with a custom white KVD-branded satin pillowcase, this dare invited influencers to press their faces into or scream into the pillow. The pristine white pillowcase served as the ultimate test, remaining clean and free of foundation stains.

The Results: A Viral Sensation

The Triple Dare Kit was a resounding success. Social media feeds were flooded with videos of influencers taking on the dares, showing their genuine reactions to the products’ performance.

For an industry focused on digital engagement, a physical kit created a memorable and interactive experience that translated into authentic and widespread online promotion. For KVD Beauty, the investment affirmed the claims of their products and solidified their reputation as an innovative and daring brand.