ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s segment focuses on the Northeast. Despite being home to the United States’ most populous city – New York – the Northeast has the smallest population of the country’s four main regions at just under 60 million. It is, though, also home to the headquarters of a plethora of the U.S.’ largest companies, making it a particular hub for the banking, finance and communications sectors, as well as the pharmaceutical industry.

Northeast promotional products end-buyers are the least likely region to be big AI believers, with only about a quarter expecting significant impacts from artificial intelligence technology on their daily lives. They are, however, also the region that most understands the power of promo, with 93% of them viewing the industry as an effective medium for improving brand awareness.

Click here for a PDF of this infographic.