ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on the construction industry, which employs nearly 8 million essential workers. Since the pandemic, construction activity has dramatically increased due to investment in greener projects and advancing technologies involving electric vehicles, semiconductors and batteries. This sector is projected to enjoy continued expansion, leading to increased demand for construction promotional products.

Construction end-buyers include real estate developers, architecture/design firms, engineering firms, construction-management companies, general and specialty contractors, and material suppliers, according to Procore.

ASI’s research shows that more construction end-buyers purchase caps and awards than do buyers in any other sector surveyed. According to Counselor State of the Industry data, the construction market generated 7.6% of total promo industry sales in 2022, which equals roughly $2 billion.

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