Counselor Top 40 supplier Goldstar (asi/73295) is kicking off 2025 with a new collection of products that it says bring together “sustainability, elevated design and practical functionality.”

The collection includes products made from recycled stainless steel, recycled aluminum, Repreve recycled polyester and other alternative materials.

“We truly feel that it represents a significant step forward in aligning with the values of our customers and their clients,” said Lane Hokanson, global marketing manager at Goldstar. “We intentionally focused on thoughtful materials and collaborations so that our distributor partners don’t have to choose between value and making a difference. That’s how we’re choosing to make promotional gifts more meaningful.”

Coastal Threads sling bag (UKS) made with Repreve recycled materials, from Goldstar (asi/73295).

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The 2025 product lineup includes:

• Coastal Threads x Repreve: Goldstar is expanding a collaboration with Repreve, a brand of verified recycled polyester from Unifi, adding a sling bag and consciously designed stationery.
• The Majesty collection: A premium drinkware line, crafted from recycled stainless steel, combines sleek designs with smart, user-friendly features, according to Goldstar.
• The Reborn product family: This award-winning range of sustainable essentials includes a recycled stainless-steel food container and bottles, keychain flashlights and recycled aluminum writing instruments.
• Glassware: Goldstar is debuting a collection of elegant glass drinkware, calling it a “timeless yet versatile option for both everyday use and premium gifting.”
• Elevated everyday stationery: The supplier is also offering new stationery products, designed with sustainable materials, including a hardcover notebook that features a cover made of recycled milk cartons.

The 2025 collection also debuts a color palette inspired by nature, including calming tones like sage and forest green, neutrals like crisp white and warm dune and bolder shades like volcanic black.

Goldstar has been putting a larger emphasis on sustainability in recent years. In 2024, the supplier partnered with Ocean Bottle (asi/74713), a certified B Corp that sells drinkware made of recycled materials and funds the collection of ocean-bound plastic bottles with each purchase. Earlier this year at industry trade shows, the supplier showed off products using Aware traceability technology – creating a digital product passport to track the supply chain of sustainable materials.

Goldstar, which launched a new brand identity at the beginning of the year, ranked 28^th on Counselor’s most recent list of the largest suppliers in the industry, with $65.1 million in reported 2023 North American promotional products revenue.

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