This episode of the Impressions Xchange podcast, hosted by editors at PRINTING United Alliance, gets into the nitty gritty of artificial intelligence with AI expert Steve Metcalf, co-founder and CEO of Imagine AI Live.

Metcalf talks about what AI is, why it’s so misunderstood, how it’s evolved and things to avoid. Metcalf also shares some useful tips, tricks, and advice and stresses the importance of prompting.

Listen to the podcast on Printing Impressions.